Using video for maximum marketing impact
Travellers are trawling online for ideas where to stay or what to do on their next trip – how do you motivate them to choose…
accommodation
Engage and convert better with interactive assets
How do you focus attention on your product long enough to convert browsers into customers? Entice your target customers, keep their attention riveted to your…
Spark, retain and convert more interest in your product
In the competition for new business, do you want to increase your chances of discovery and conversion? Imagine if you could grab more attention, engage…
Why and how to write better product descriptions
Worried about losing your audience in a sea of words? Make your product descriptions a compelling read. People have become lazy readers, with shorter attention…
How the industry is embracing LGBTQ+ travellers
UNWTO reported that about 36 million overnight visitors travelling to international destinations in 2018 were LGBTQ+ That shouldn’t surprise anyone. After all, LGBTQ+ travellers want…
Top 3 Survival Strategies
Survival hasn’t been easy and there’s still a way to go as we take strategic steps forward, and shift from response mode into action. Anticipating those…
How to rebuild trade relationships
Now that travel is back, we must adapt how we network and (re)build trade relationships in order to shape the way the travel industry works. No…
Sell your new tour products like a pro
Want to know how to sell more of your tours? Generate eye-catching assets fast. In order to stand out, you must be seen as a…
The (giddy) GOAT mindset: top tips for agents and guides
“Travel is no longer just about ‘going somewhere’,” enthuses Christie Hudson, Senior PR Manager for brand Expedia. “Coming out of such a long period of…