To be Relevant, Go Bespoke this year
Travellers will seek out transformative, bespoke experiences with a beneficent social and environmental impact. Considering what motivates, interests and drives the traveller’s conscience, this year’s…
accommodation
Shape Up for a Year of Plenty
In the spirit of new beginnings and living better lives, let’s reflect on the assets we want in abundance and keep our eyes on the prize….
Love animals, will travel…
Behind every niche animal interest is an opportunity to specialise and differentiate… a range of prospects wrapped up in a love for animals. It’s as…
The Next Great Road Trip Starts Here
Confucius said that roads were made for journeys, not destinations. The freedom, open space, sense of adventure and romance stir the soul, but enough of…
Making room for the solo traveller
Solo travel has joined the ranks of niche markets gone mainstream and travel brands should pay attention! The reason so many travellers from different demographics…
Give your guest a taste of local living
Modern traveller seeks transformative travel experiences… And local living is a rapidly growing source of inspiration. What can you offer the traveller who wants more…
Love thy guest more than thy product
In the year of the experience, your future guests need evidence that you have their interests, needs and preferences at heart. It’s what they need…
Connecting the dots
Travel can be a lot like Valentine’s Day: high expectations, money spent, hopes raised and, sadly, often dashed. Not very romantic, is it? They say…