Beyond the Hype: Harnessing Technology for Purposeful Impact on your business
The pace at which technology is evolving can feel overwhelming – even for the most tech-savvy among us. It’s easy to get carried away and…
Wetu Insights
We study, we muse, we celebrate and educate. This is where we share our thoughts on tourism and how we can all collaborate towards a healthier, prosperous trade.
The golden triangle of effective visual content
Travel marketers worldwide are acutely aware of the challenge around creating content that not only inspires but engages and converts an audience. They’re also acutely…
Goodbye silos. Hello collaboration!
Are you tired of working in silos and missing out on potential partnerships? Well, it’s time to say goodbye to those lonely days and hello…
Why sustainable tourism is your business
What do hatching a turtle egg and the business of tourism have in common? Both have precarious futures if we don’t nurture their environments and…
A focused marketing approach to beat hyper fatigue and reenergise your business
For those who’ve started 2023 too busy to be productive, you may feel the overwhelm looming like a fast-approaching category 5 hurricane. Perhaps it has…
How tech enabled the remote-working trend and how your travel business can profit
Technology has been the great remote-work enabler, fast-tracking a way of working that used to be a luxury, into a trend. Technology has been the…
The Wetu way with Ellerman House
Wetu – a platform that allows you to easily get your best marketing and sales collateral directly to those who need it to promote and…
Finding the balance between human and digital
A genuine human connection has greater impact on spend and loyalty than operational efficiency delivered by automation, but today’s consumer wants it all. How can…
Get your marketing engine going and always on
Having lost institutional knowledge and marketing manpower, do you feel like you’re always playing catch-up in the midst of the new surge in travel demand?…
