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Wetu Insights

We study, we muse, we celebrate and educate. This is where we share our thoughts on tourism and how we can all collaborate towards a healthier, prosperous trade.

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Get your marketing engine going and always on

19 October 2022 0

Having lost institutional knowledge and marketing manpower, do you feel like you’re always playing catch-up in the midst of the new surge in travel demand?…

5 jets ascending

Driving the trade forward, one collaboration at a time

20 September 2022 0

We’ve learned that we need each other to survive – as it turns out, even more so to thrive. The travel industry continues to suffer…

bridge across water

Using tech to leverage your marketing and sales skills

18 August 2022 0

Selling your product depends on your ability to create and sustain motivation for travellers to look, book and experience. Your passion for travel lights that…

lighthouse by ocean

The big deal about travel content and why curation matters

26 July 2022 0

There comes a point when a switch flips in someone’s mind that takes them from daydreaming about travel to acting decisively to make it happen….

four pairs of joined hands

Collaborate to thrive

12 July 2022 0

During the pandemic, members of the travel industry made a conscious decision to put minds and hearts together to find ways to stay afloat and…

Italian coastal scene

Will rising costs crash our revenge travel party?

28 June 2022 0

The pent-up travel demand is real… but so is the rising cost of living. Indications are that ‘revenge travel’ is surging – this is because…

covid safe travel postcard

Lessons about travel intent from Q1 2022

1 June 2022 6

Travel intent demonstrated during the first quarter of the year informs how the industry can prepare to meet new demand in the seasons that follow….

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Using personalisation as a competitive strategy

16 May 2022 0

What is that special something extra that differentiates your offering from the rest? While demand has increased following the easing of COVID-19 travel restrictions, competition…

Answering the call for sustainable tourism

4 May 2022 2

The way the tourism trade operates plays an important role in addressing its own damaging impact. Increasing incidences of natural disasters across the globe make…