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Wetu Insights

We study, we muse, we celebrate and educate. This is where we share our thoughts on tourism and how we can all collaborate towards a healthier, prosperous trade.

lighthouse by ocean

The big deal about travel content and why curation matters

26 July 2022 0

There comes a point when a switch flips in someone’s mind that takes them from daydreaming about travel to acting decisively to make it happen….

four pairs of joined hands

Collaborate to thrive

12 July 2022 0

During the pandemic, members of the travel industry made a conscious decision to put minds and hearts together to find ways to stay afloat and…

Italian coastal scene

Will rising costs crash our revenge travel party?

28 June 2022 0

The pent-up travel demand is real… but so is the rising cost of living. Indications are that ‘revenge travel’ is surging – this is because…

covid safe travel postcard

Lessons about travel intent from Q1 2022

1 June 2022 6

Travel intent demonstrated during the first quarter of the year informs how the industry can prepare to meet new demand in the seasons that follow….

friends having dinner

Using personalisation as a competitive strategy

16 May 2022 0

What is that special something extra that differentiates your offering from the rest? While demand has increased following the easing of COVID-19 travel restrictions, competition…

Answering the call for sustainable tourism

4 May 2022 2

The way the tourism trade operates plays an important role in addressing its own damaging impact. Increasing incidences of natural disasters across the globe make…

digital nomad at work

Servicing digital nomads and the demand for workcations

20 April 2022 0

A growing proportion of the global workforce fancies living and working out of a suitcase. It’s about merging lifestyle choices with bucket list destinations and…

rainbow suitcase

How the industry is embracing LGBTQ+ travellers

31 March 2022 0

UNWTO reported that about 36 million overnight visitors travelling to international destinations in 2018 were LGBTQ+ That shouldn’t surprise anyone. After all, LGBTQ+ travellers want…

group on road trip

How to rebuild trade relationships

17 March 2022 0

Now that travel is back, we must adapt how we network and (re)build trade relationships in order to shape the way the travel industry works. No…