Using personalisation as a competitive strategy
What is that special something extra that differentiates your offering from the rest? While demand has increased following the easing of COVID-19 travel restrictions, competition…
Wetu Insights
We study, we muse, we celebrate and educate. This is where we share our thoughts on tourism and how we can all collaborate towards a healthier, prosperous trade.
Answering the call for sustainable tourism
The way the tourism trade operates plays an important role in addressing its own damaging impact. Increasing incidences of natural disasters across the globe make…
Servicing digital nomads and the demand for workcations
A growing proportion of the global workforce fancies living and working out of a suitcase. It’s about merging lifestyle choices with bucket list destinations and…
How the industry is embracing LGBTQ+ travellers
UNWTO reported that about 36 million overnight visitors travelling to international destinations in 2018 were LGBTQ+ That shouldn’t surprise anyone. After all, LGBTQ+ travellers want…
How to rebuild trade relationships
Now that travel is back, we must adapt how we network and (re)build trade relationships in order to shape the way the travel industry works. No…
Tap into the rising Wanderlust streaming trend
For most people stuck at home during the pandemic, the only outlet for their wanderlust has been what they could watch on their TV screens…
How to Revive Engagement with your Brand
To get eyes focusing on your brand again, re-introductions are in order! Dazzling, digitised content paves the most effective path to reigniting engagement with your…
Getting Exposed: 5 Traits of Effective Content
The travel marketplace has changed. Do your old strategies to get your brand seen and sold fit the current circumstances? With the world searching, working,…
Revive your Business with New Prospects
The new experiences, destinations, and collaborations you need to diversify your offerings are closer than you think! The solution is online, in the cloud. Your…