Using tech to leverage your marketing and sales skills
Selling your product depends on your ability to create and sustain motivation for travellers to look, book and experience. Your passion for travel lights that…
Wetu Insights
We study, we muse, we celebrate and educate. This is where we share our thoughts on tourism and how we can all collaborate towards a healthier, prosperous trade.
The big deal about travel content and why curation matters
There comes a point when a switch flips in someone’s mind that takes them from daydreaming about travel to acting decisively to make it happen….
Collaborate to thrive
During the pandemic, members of the travel industry made a conscious decision to put minds and hearts together to find ways to stay afloat and…
Will rising costs crash our revenge travel party?
The pent-up travel demand is real… but so is the rising cost of living. Indications are that ‘revenge travel’ is surging – this is because…
Lessons about travel intent from Q1 2022
Travel intent demonstrated during the first quarter of the year informs how the industry can prepare to meet new demand in the seasons that follow….
Using personalisation as a competitive strategy
What is that special something extra that differentiates your offering from the rest? While demand has increased following the easing of COVID-19 travel restrictions, competition…
Answering the call for sustainable tourism
The way the tourism trade operates plays an important role in addressing its own damaging impact. Increasing incidences of natural disasters across the globe make…
Servicing digital nomads and the demand for workcations
A growing proportion of the global workforce fancies living and working out of a suitcase. It’s about merging lifestyle choices with bucket list destinations and…
How the industry is embracing LGBTQ+ travellers
UNWTO reported that about 36 million overnight visitors travelling to international destinations in 2018 were LGBTQ+ That shouldn’t surprise anyone. After all, LGBTQ+ travellers want…
