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Wetu Insights

We study, we muse, we celebrate and educate. This is where we share our thoughts on tourism and how we can all collaborate towards a healthier, prosperous trade.

friends having dinner

Using personalisation as a competitive strategy

16 May 2022 0

What is that special something extra that differentiates your offering from the rest? While demand has increased following the easing of COVID-19 travel restrictions, competition…

Answering the call for sustainable tourism

4 May 2022 2

The way the tourism trade operates plays an important role in addressing its own damaging impact. Increasing incidences of natural disasters across the globe make…

digital nomad at work

Servicing digital nomads and the demand for workcations

20 April 2022 0

A growing proportion of the global workforce fancies living and working out of a suitcase. It’s about merging lifestyle choices with bucket list destinations and…

rainbow suitcase

How the industry is embracing LGBTQ+ travellers

31 March 2022 0

UNWTO reported that about 36 million overnight visitors travelling to international destinations in 2018 were LGBTQ+ That shouldn’t surprise anyone. After all, LGBTQ+ travellers want…

group on road trip

How to rebuild trade relationships

17 March 2022 0

Now that travel is back, we must adapt how we network and (re)build trade relationships in order to shape the way the travel industry works. No…

group looking at laptop screen

Tap into the rising Wanderlust streaming trend

9 March 2022 0

For most people stuck at home during the pandemic, the only outlet for their wanderlust has been what they could watch on their TV screens…

How to Revive Engagement with your Brand

11 October 2021 0

To get eyes focusing on your brand again, re-introductions are in order! Dazzling, digitised content paves the most effective path to reigniting engagement with your…

Getting Exposed: 5 Traits of Effective Content

29 September 2021 0

The travel marketplace has changed. Do your old strategies to get your brand seen and sold fit the current circumstances? With the world searching, working,…

Revive your Business with New Prospects

22 September 2021 0

The new experiences, destinations, and collaborations you need to diversify your offerings are closer than you think! The solution is online, in the cloud. Your…