Wetu Insights

We study, we muse, we celebrate and educate. This is where we share our thoughts on tourism and how we can all collaborate towards a healthier, prosperous trade.

Resolution 2019: offer the best experiences in your destination

8 January 2019 0

This is the year to be at the top of the travel food chain! Your product is one of a kind and you are the…

A New Year’s Resolution: be the best at selling travel in 2019

2 January 2019 0

How do you do relevance in travel? To be relevant is to blend human expertise and technology so harmoniously, like a musical maestro playing a…

How has your brand adapted to a year of trends?

20 November 2018 0

What evolves tourism are the different trends reflecting traveller interests and demands. In a year of trends, now is as good a time as any…

How has your brand grown this year?

6 November 2018 0

What’s piqued our interest most this year are the relevance of technology in the travel trade and the trends driving international tourism. Got some time now…

Hitch your brand to the road tripping trend

20 October 2018 0

Our ancestors roamed bravely across vast geographies and distances to re-settle, explore and learn. We’re genetically programmed to do the same. It’s the reason many…

The next great road trip starts here

6 October 2018 0

Confucius said that roads were made for journeys, not destinations.. The freedom, the open space, the sense of adventure and romance so stir my nomadic soul,…

Add a little niche to your tourism products

18 September 2018 0

The narrow focus of specialised travel can be a scary prospect if your purpose is to win as much business as possible, regardless of the…

A niche approach to travel

4 September 2018 1

A comfortable or suitable position, that’s what defines ‘niche’.. In travel it means exclusivity: taking a passion and conjuring up highly personalised tourism offerings to…

In search of targeted content

15 August 2018 0

The new face of product content is targeted, focused and detailed, and it’s designed to make your brand stand out above the rest. It asks…