Wetu Insights

We study, we muse, we celebrate and educate. This is where we share our thoughts on tourism and how we can all collaborate towards a healthier, prosperous trade.

Food tourism: catering to the niche

4 March 2019 0

Beautifully showcased, mouthwatering experiences in foreign destinations.. with just a twist of special interest and a taste for the unique, different and far from the…

Tucking into the foodie tourism niche

1 March 2019 0

For lovers of exotic foods seeking the perfect plate of ceviche.. we understand why someone would travel to Lima just for that reason. Food is big…

Your most important relationship in travel is with content

6 February 2019 0

Without content, there is no travel buyer journey.. Your brand becomes a lonely thing of beauty, lost among a host of other great things to…

What languages does your content speak?

5 February 2019 0

International travellers have spoken! And it turns out they speak all sorts of languages. The buzz among consumers of digital content is that they’re tired…

Resolution 2019: offer the best experiences in your destination

8 January 2019 0

This is the year to be at the top of the travel food chain! Your product is one of a kind and you are the…

A New Year’s Resolution: be the best at selling travel in 2019

2 January 2019 0

How do you do relevance in travel? To be relevant is to blend human expertise and technology so harmoniously, like a musical maestro playing a…

How has your brand adapted to a year of trends?

20 November 2018 0

What evolves tourism are the different trends reflecting traveller interests and demands. In a year of trends, now is as good a time as any…

How has your brand grown this year?

6 November 2018 0

What’s piqued our interest most this year are the relevance of technology in the travel trade and the trends driving international tourism. Got some time now…

Hitch your brand to the road tripping trend

20 October 2018 0

Our ancestors roamed bravely across vast geographies and distances to re-settle, explore and learn. We’re genetically programmed to do the same. It’s the reason many…