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Wetu Insights

We study, we muse, we celebrate and educate. This is where we share our thoughts on tourism and how we can all collaborate towards a healthier, prosperous trade.

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Resolutions of a travel supplier

22 December 2016 1

It’s become a bit of a dog fight on the travel supplier side of life. Travellers have their pick of accommodation types, day tours, excursions…

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Lessons from a year in travel

14 December 2016 0

No wonder tourism is one of the fastest growing employers in the world. It’s an industry currently comprising a compelling mixture of geography, yes, creativity,…

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The guest checks in with tech

20 November 2016 0

In the world of the modern traveller, communication is the anchor of their consumer experiences. This anchor is secured by the weight of efficient, game-changing,…

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Technology hooks up with the travel cart

10 November 2016 0

The traveller is the horse that pulls the cart of the tourism industry.. and from where I’m sitting (on the corral fence), the reigns controlling and…

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Align your business with what travellers want

17 October 2016 0

We’re all doing a happy dance knowing the steady growth in global tourism over the past 5 years is expected to continue. The challenge lies in…

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Your Objectives & Traveller Demands: a match made for travel

5 October 2016 0

I once had an entire month of vacation time to take. A glorious but uncommon luxury for me, so I wasted a whole lot of…

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Produce, Present & Promote Content that rocks

24 August 2016 0

The evolution of the modern traveller dictates regular reinvestment in the way travel products are produced, presented and promoted. Sure, it sounds like a lot…

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In pursuit of Tourism Marketing success

24 August 2016 0

Ours is an industry of contradiction… Travel is the most wonderful thing to market but it’s equally challenging. Just about everyone in the world loves…

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Love thy guest (not thy product)

25 July 2016 0

It may be quite tempting to promote a travel product and leave it up to the travelling public to decide if your offering mostly matches…