Wetu Insights

We study, we muse, we celebrate and educate. This is where we share our thoughts on tourism and how we can all collaborate towards a healthier, prosperous trade.

Love animals, will travel..

3 May 2019 0

Behind every niche animal interest is an opportunity to specialise and differentiate.. a range of prospects wrapped up in a love for animals. It’s as…

Find your inner animal niche

2 May 2019 0

Animal lovers are taking their diverse interests into the tourism space with strong, specialised motivations to spend on fulfilling, memorable travel experiences of and with…

What a digital brochure can do for your business

2 April 2019 0

What if I told you the tool that promotes your products has the power to differentiate your brand, make it more competitive, provide excellent service…

What Machine Translations can do for your business

1 April 2019 0

How much of your content is available in the traveller’s own language? Think about it: the power of interactive, visually-rich itineraries to inspire travel has…

Food tourism: catering to the niche

4 March 2019 0

Beautifully showcased, mouthwatering experiences in foreign destinations.. with just a twist of special interest and a taste for the unique, different and far from the…

Tucking into the foodie tourism niche

1 March 2019 0

For lovers of exotic foods seeking the perfect plate of ceviche.. we understand why someone would travel to Lima just for that reason. Food is big…

Your most important relationship in travel is with content

6 February 2019 0

Without content, there is no travel buyer journey.. Your brand becomes a lonely thing of beauty, lost among a host of other great things to…

What languages does your content speak?

5 February 2019 0

International travellers have spoken! And it turns out they speak all sorts of languages. The buzz among consumers of digital content is that they’re tired…

Resolution 2019: offer the best experiences in your destination

8 January 2019 0

This is the year to be at the top of the travel food chain! Your product is one of a kind and you are the…