Wetu Insights

We study, we muse, we celebrate and educate. This is where we share our thoughts on tourism and how we can all collaborate towards a healthier, prosperous trade.

Add a little niche to your tourism products

18 September 2018 0

The narrow focus of specialised travel can be a scary prospect if your purpose is to win as much business as possible, regardless of the…

A niche approach to travel

4 September 2018 0

A comfortable or suitable position, that’s what defines ‘niche’.. In travel it means exclusivity: taking a passion and conjuring up highly personalised tourism offerings to…

In search of targeted content

15 August 2018 0

The new face of product content is targeted, focused and detailed, and it’s designed to make your brand stand out above the rest. It asks…

The wisdom behind operating a travel business

1 August 2018 0

An efficient operation doesn’t just get the job done sooner, it yields a quality result you can proudly associate your brand with. In travel, it…

How family-friendly are your products?

24 July 2018 0

Kids of all ages welcome! The challenge of providing travel products and service that is truly family-friendly lies in backing up that loosely used invitation…

A Family-friendly take on travel

10 July 2018 0

Have children, will travel.. and no destination is spared. Used to be a silly idea taking kids on long-haul trips to faraway places they’re not…

The lure of events to your destination

19 June 2018 0

They may come for the love of your location or trust in your brand, but for sure many are opting for your destination to experience…

Travellers chasing events around the globe

5 June 2018 0

Events, festivals, gatherings, giant parties that include anyone and everyone, have become a thing. Search the Internet for what’s happening in this place and that,…

Making room for the solo traveller

23 May 2018 0

Solo travel has joined the ranks of niche markets gone mainstream and travel brands would do well to pay close attention. Travellers from a variety…