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Wetu Insights

We study, we muse, we celebrate and educate. This is where we share our thoughts on tourism and how we can all collaborate towards a healthier, prosperous trade.

Hitch your brand to the road tripping trend

20 October 2018 0

Our ancestors roamed bravely across vast geographies and distances to re-settle, explore and learn. We’re genetically programmed to do the same. It’s the reason many…

The next great road trip starts here

6 October 2018 0

Confucius said that roads were made for journeys, not destinations.. The freedom, the open space, the sense of adventure and romance so stir my nomadic soul,…

Add a little niche to your tourism products

18 September 2018 0

The narrow focus of specialised travel can be a scary prospect if your purpose is to win as much business as possible, regardless of the…

A niche approach to travel

4 September 2018 0

A comfortable or suitable position, that’s what defines ‘niche’.. In travel it means exclusivity: taking a passion and conjuring up highly personalised tourism offerings to…

In search of targeted content

15 August 2018 0

The new face of product content is targeted, focused and detailed, and it’s designed to make your brand stand out above the rest. It asks…

The wisdom behind operating a travel business

1 August 2018 0

An efficient operation doesn’t just get the job done sooner, it yields a quality result you can proudly associate your brand with. In travel, it…

How family-friendly are your products?

24 July 2018 0

Kids of all ages welcome! The challenge of providing travel products and service that is truly family-friendly lies in backing up that loosely used invitation…

A Family-friendly take on travel

10 July 2018 0

Have children, will travel.. and no destination is spared. Used to be a silly idea taking kids on long-haul trips to faraway places they’re not…

The lure of events to your destination

19 June 2018 0

They may come for the love of your location or trust in your brand, but for sure many are opting for your destination to experience…