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Marketing Playbook

guide talking on train

The power of word-of-mouth marketing

16 May 2022 0

Give them something to rave about… Did you know word-of-mouth marketing (WOM) amounts to USD 6 trillion of annual consumer spend? And it’s estimated to…

TikTok on travel

Why TikTok should be part of your marketing mix

4 May 2022 0

What’s the buzz about TikTok? Well, with a billion active users every month, the video-sharing app is the fastest-growing platform in social media history. And…

aerial view team at work

Marketing 101: mastering content platforms and understanding their goals

9 March 2022 0

Would you like to reach and resonate with the right customer where they research travel options online? The marketing gods have bestowed upon us the…

extreme mountain climbers

The (giddy) GOAT mindset: top tips for agents and guides

21 February 2022 0

“Travel is no longer just about ‘going somewhere’,” enthuses Christie Hudson, Senior PR Manager for brand Expedia. “Coming out of such a long period of…

2 women whispering

Hοw ‘talk triggers’ can activate word-of-mouth mastery

17 February 2022 0

A business in the travel and tourism industry that approaches their operations just like everyone else, and without much passion, is unlikely to come up…

friends chilling in the forest

What are the hot travel recovery trends in 2022?

1 February 2022 0

Will 2022 be the year travel and tourism recovers? Here are some predictions from the Googleverse that we’ll be keeping a close eye on over…

gen z travellers with phones

Harnessing demand from Gen Z travellers

26 January 2022 0

Gen Z travellers have received heightened attention for their massive influence & growing buying power. As we think about the future of the travel industry,…

man with passport and camera

Who is the post-COVID traveller?

5 January 2022 0

Who is the post-COVID traveller? Travellers of the past are not those of the future. To have a successful tourism business in 2022, we must…

Nordic lake

The importance of using visuals in your travel marketing

5 January 2022 0

Hooking into your customers’ emotions is the key to building connections and loyalty If you do no other travel marketing in 2022, use visuals to…