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Marketing Playbook

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Bounce back with an engaging website

12 July 2022 1

So much effort goes into directing traffic to your website, but how well is it doing at marketing your brand and travel products? Marketing experts…

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Instagram – the next best thing in travel marketing?

28 June 2022 0

The growing popularity of Instagram has taken it beyond being a virtual place to see and be seen – it’s also a place to buy…

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Marketing your value proposition

13 June 2022 0

What is it that makes you so special that travellers should seek you out? With the current pent-up demand, travellers need the expertise of professionals…

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Marketing travel with WhatsApp for business 

31 May 2022 0

The most popular messaging app of all is available and primed to support your marketing efforts. With consumers increasingly searching for travel ideas on their…

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The power of word-of-mouth marketing

16 May 2022 0

Give them something to rave about… Did you know word-of-mouth marketing (WOM) amounts to USD 6 trillion of annual consumer spend? And it’s estimated to…

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Why TikTok should be part of your marketing mix

4 May 2022 0

What’s the buzz about TikTok? Well, with a billion active users every month, the video-sharing app is the fastest-growing platform in social media history. And…

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Marketing 101: mastering content platforms and understanding their goals

9 March 2022 0

Would you like to reach and resonate with the right customer where they research travel options online? The marketing gods have bestowed upon us the…

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The (giddy) GOAT mindset: top tips for agents and guides

21 February 2022 0

“Travel is no longer just about ‘going somewhere’,” enthuses Christie Hudson, Senior PR Manager for brand Expedia. “Coming out of such a long period of…

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Hοw ‘talk triggers’ can activate word-of-mouth mastery

17 February 2022 0

A business in the travel and tourism industry that approaches their operations just like everyone else, and without much passion, is unlikely to come up…