Bounce back with an engaging website
So much effort goes into directing traffic to your website, but how well is it doing at marketing your brand and travel products? Marketing experts…
Marketing Playbook
Instagram – the next best thing in travel marketing?
The growing popularity of Instagram has taken it beyond being a virtual place to see and be seen – it’s also a place to buy…
Marketing your value proposition
What is it that makes you so special that travellers should seek you out? With the current pent-up demand, travellers need the expertise of professionals…
Marketing travel with WhatsApp for business
The most popular messaging app of all is available and primed to support your marketing efforts. With consumers increasingly searching for travel ideas on their…
The power of word-of-mouth marketing
Give them something to rave about… Did you know word-of-mouth marketing (WOM) amounts to USD 6 trillion of annual consumer spend? And it’s estimated to…
Why TikTok should be part of your marketing mix
What’s the buzz about TikTok? Well, with a billion active users every month, the video-sharing app is the fastest-growing platform in social media history. And…
Marketing 101: mastering content platforms and understanding their goals
Would you like to reach and resonate with the right customer where they research travel options online? The marketing gods have bestowed upon us the…
The (giddy) GOAT mindset: top tips for agents and guides
“Travel is no longer just about ‘going somewhere’,” enthuses Christie Hudson, Senior PR Manager for brand Expedia. “Coming out of such a long period of…
Hοw ‘talk triggers’ can activate word-of-mouth mastery
A business in the travel and tourism industry that approaches their operations just like everyone else, and without much passion, is unlikely to come up…