The power of word-of-mouth marketing
Give them something to rave about… Did you know word-of-mouth marketing (WOM) amounts to USD 6 trillion of annual consumer spend? And it’s estimated to…
Marketing Playbook
Why TikTok should be part of your marketing mix
What’s the buzz about TikTok? Well, with a billion active users every month, the video-sharing app is the fastest-growing platform in social media history. And…
Marketing 101: mastering content platforms and understanding their goals
Would you like to reach and resonate with the right customer where they research travel options online? The marketing gods have bestowed upon us the…
The (giddy) GOAT mindset: top tips for agents and guides
“Travel is no longer just about ‘going somewhere’,” enthuses Christie Hudson, Senior PR Manager for brand Expedia. “Coming out of such a long period of…
Hοw ‘talk triggers’ can activate word-of-mouth mastery
A business in the travel and tourism industry that approaches their operations just like everyone else, and without much passion, is unlikely to come up…
What are the hot travel recovery trends in 2022?
Will 2022 be the year travel and tourism recovers? Here are some predictions from the Googleverse that we’ll be keeping a close eye on over…
Harnessing demand from Gen Z travellers
Gen Z travellers have received heightened attention for their massive influence & growing buying power. As we think about the future of the travel industry,…
Who is the post-COVID traveller?
Who is the post-COVID traveller? Travellers of the past are not those of the future. To have a successful tourism business in 2022, we must…
The importance of using visuals in your travel marketing
Hooking into your customers’ emotions is the key to building connections and loyalty If you do no other travel marketing in 2022, use visuals to…