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Wetu Insights

We study, we muse, we celebrate and educate. This is where we share our thoughts on tourism and how we can all collaborate towards a healthier, prosperous trade.

In pursuit of Tourism Marketing success

24 August 2016 0

Ours is an industry of contradiction… Travel is the most wonderful thing to market but it’s equally challenging. Just about everyone in the world loves…

Love thy guest (not thy product)

25 July 2016 0

It may be quite tempting to promote a travel product and leave it up to the travelling public to decide if your offering mostly matches…

Are you compatible with your client?

22 July 2016 0

Whoever I am, wherever I come from and whatever my personality, I’m not interested in being viewed and treated like everyone else and no one…

Travel buyer’s companion

28 June 2016 0

Where? What? How much? 3 Simple questions the traveller needs to have answered when embarking on the travel buyer journey. The reality is not quite as…

Journey of a Travel Buyer

14 June 2016 0

Twenty years from now you’ll be more disappointed by the things you didn’t do than the things you did. Mark Twain The desire to travel…

When the Mobile demands attention, do you say yay or nay?

20 May 2016 0

Just before the turn of the millennium, I started travelling, having the time of my life. My memories of that time are recorded in part…

The Traveller goes Mobile

3 May 2016 0

Back in the day, a traveller was a pioneer, an explorer, braving the uncharted unknowns, recording experiences in a travel journal to be shared months…

Accommodating Technology

18 April 2016 0

I suppose there are isolated parts of the world where you can exist independently of technology. With a sharp machete, you can hack through the…

How to crack the Technology nut

4 April 2016 0

If you’re reading this, you’ve clicked on a hyperlink to access this page on your digital device. You could be anywhere (with Internet access of…