Driving the trade forward, one collaboration at a time
An African proverb goes: if you want to go far, go together. We’ve learned that we need each other to survive – even more so,…
Tour Operators
The big deal about travel content and why curation matters
There comes a point when a switch flips in someone’s mind that takes them from daydreaming about travel to acting decisively to make it happen….
How to effectively market your tours on Facebook
Facebook remains a popular platform for travel research. Do you know how to use it to boost your business prospects? With a little bit of…
Collaborate to thrive
During the pandemic, members of the travel industry made a conscious decision to put minds and hearts together to find ways to stay afloat and…
Convert target customers with the power of choice
How do you convert enquiries from hesitant potential customers holding out for a better deal? Present the tour they’re interested in with various accommodation and…
Customisation hacks to score more sales
How can you stand out among other brands operating in your destination selling similar experiences, and win more sales? Transform your tour itineraries into something…
Respond to new enquiries faster to win more sales
Want a bigger share of the pent-up travel demand? Respond faster to enquiries with compelling sales assets. As new enquiries come in thick and fast,…
How the industry is embracing LGBTQ+ travellers
UNWTO reported that about 36 million overnight visitors travelling to international destinations in 2018 were LGBTQ+ That shouldn’t surprise anyone. After all, LGBTQ+ travellers want…
How to rebuild trade relationships
Now that travel is back, we must adapt how we network and (re)build trade relationships in order to shape the way the travel industry works. No…
