Are you open and ready to receive guests? Then put the word out that your content is primed and your business is ready to go to market.
Trading conditions have changed – there are some new competitors in your destination to contend with, and some of your existing business relationships are either broken or uncertain. Now is the time to reach out to tour operators, DMCs and travel agents that sell your destination, let them know you’re operational, and unlock the door to new business.
Your content is the key. And Wetu is here to help you oil the lock.
Get strategic about announcing yourself to the global trade. With no reps on the road visiting agencies, few to zero site inspections taking place, and most trade shows still virtual, how do you get the word out? Also: why choose your property, activity or restaurant when there are others in the same destination vying for attention?
We all know that content makes the travel trade go round – it is the currency that fuels brand discovery, feeds the dreamers, inspires sales, and enhances trade partnerships. It matters more now than ever before how your products are represented and how available your content is to prospective partners. The brand that wins their business is the one whose product offering is dressed up the best with irresistible, relevant content in a format that takes their marketing and sales collateral to the next level, and is super easy for them to access.
To get picked, your product must outshine the competition as you take it to market and reconnect with the travel trade.
Digital content is the new word-of-mouth
There are thousands of global trade members using Wetu for travel content to build tour itineraries and create inspiration boards – some are already your clients, others are looking for new experiences in your destination to sell. Use this opportunity to compete for their business by bringing them up to speed on what’s new (or what hasn’t changed) without anyone leaving their home office.
Here are our top tips on making the connection through digital content:
Communicate that you have added some new value to your offering to entice a different market – maybe some room refurbishments, a new element to your activity, or new spin on an old favourite. With your product listing in Wetu, you can make changes to your content once and instantly update your iBrochure, embedded website content, or wherever else you display or share it. Your trade partners can trust they have your latest product information for their client proposals, and you save them from having to ask for it repeatedly.
Present a fresh perspective on your offering with new pictures, videos, and virtual tours. If you haven’t already, consider getting professional photographs taken of your rooms and new amenities or activities. Nothing packs a more powerful punch than a gallery full of high-resolution imagery that looks great on its own in an iBrochure, and equally stunning in a digital itinerary. An Enhanced listing in Wetu can do that for you, and give you control of how your brand is represented.
Refresh your fast facts, terms and conditions, company documentation, rates, specials, and unique features that characterise your offerings. Are your premises now furbaby-friendly or do you offer work spaces for digital nomads? These criteria help match the right products with the right clients – as Wetu users in partnership, you can connect operators with relevant, detailed product information in your profile, and they can use it to create a quick-reference inventory of their preferred products.
Reconnect with current partners and connect with prospective partners that use Wetu. Your content now serves as a virtual site inspection that shows your products are ready for the sale. They can view your content while building itineraries, filtering through preferred product labels and tags, or looking for specials. They can search iBrochures by destination for new products to sell, re-brand, or market in digital catalogues. You can also connect with selected partners by direct email via the WetuShare feature to share information confidentially and initiate new collaborations.
Your content solution
The travel trade needs to understand your product offering as it is now – the most effective way to connect with them and communicate your relevance now, is through a digital show-n-tell. As you prepare to reboot your business, take advantage of the fact that there are potential business partners for you in Wetu, using the system to source content for their proposals. Put yours at the top of their wish list.