The (giddy) GOAT mindset: top tips for agents and guides
“Travel is no longer just about ‘going somewhere’,” enthuses Christie Hudson, Senior PR Manager for brand Expedia. “Coming out of such a long period of…
Hοw ‘talk triggers’ can activate word-of-mouth mastery
A business in the travel and tourism industry that approaches their operations just like everyone else, and without much passion, is unlikely to come up…
Delivering luxury travel content that sells
Want your share of the travel splurge market? Create your own aspirational experiences by sharing luxury content. The way to your target customer’s heart is…
Targeting new customers with new experiences
Wondering how to market to customers you haven’t sold to before? Get the competitive edge and distribute your visual content digitally. The return to travel…
5 Ways to boost your marketing with visuals
Travel is one of the world’s most competitive industries. As such, differentiating your brand from competitors is often challenging. While emotive visual marketing sells destinations…
Reposition your brand for success in 2022
Do you want your customers to see you as the brand that helps them sell your destination this year? Time to get organised! As we…
Target new markets in 2022 with a fresh proposition
Want a bigger share of emerging travel markets? Reposition your brand with some on-trend offerings. Meaningful travel experiences, sustainable tourism and personalised service will trend…
How to rebuild company culture
As your region gears up to resume travel, it’s time to rebuild your company culture and prepare to welcome back your customers. Company culture is…
What are the hot travel recovery trends in 2022?
Will 2022 be the year travel and tourism recovers? Here are some predictions from the Googleverse that we’ll be keeping a close eye on over…