Why and how to write better product descriptions
Worried about losing your audience in a sea of words? Make your product descriptions a compelling read. People have become lazy readers, with shorter attention…
hospitality industry
How the industry is embracing LGBTQ+ travellers
UNWTO reported that about 36 million overnight visitors travelling to international destinations in 2018 were LGBTQ+ That shouldn’t surprise anyone. After all, LGBTQ+ travellers want…
Top 3 Survival Strategies
Survival hasn’t been easy and there’s still a way to go as we take strategic steps forward, and shift from response mode into action. Anticipating those…
How to rebuild trade relationships
Now that travel is back, we must adapt how we network and (re)build trade relationships in order to shape the way the travel industry works. No…
Five tips to hire the right person for the job
Business is booming in the travel industry once more, and many travel brands are scrambling to hire the right candidates for the roles they have…
The (giddy) GOAT mindset: top tips for agents and guides
“Travel is no longer just about ‘going somewhere’,” enthuses Christie Hudson, Senior PR Manager for brand Expedia. “Coming out of such a long period of…
Targeting new customers with new experiences
Wondering how to market to customers you haven’t sold to before? Get the competitive edge and distribute your visual content digitally. The return to travel…
How to convert interested travellers into future guests
What helps visitors to your site take booking action? A seamless, end-to-end customer journey! Online shopping and surfing have become the norm – it’s an…
Build digital dexterity into your workforce
At least 40% of all businesses will die in the next 10 years. In today’s era of volatility and agility there is no other way…