Resolutions of a travel supplier
As this year comes to a close, resolve to learn the lessons that will help you dig out new opportunities in the year ahead. Travellers…
Wetu Insights
We study, we muse, we celebrate and educate. This is where we share our thoughts on tourism and how we can all collaborate towards a healthier, prosperous trade.
Lessons from a year in travel
Tourism comprises a mixture of geography, creativity, psychology and now, inescapably, technology. It’s also one of the fastest growing employers in the world! We look…
The guest checks in with tech
As communication anchors your client’s experience with your brand, it’s time to go digital or go home. Have you felt the weight of game-changing tech…
Hook up your travel business with technology
Your target customers have evolved – they’re no longer just accepting what travel brands give them. Instead, they’re the ones dictating your product development, marketing…
Align your business with what future guests want
With the steady growth in global tourism over the past five years expected to continue, do you know what your future guests want? They’re pretty…
Matching up your objectives with the traveller’s demands
Travel professionals who see the big picture understand that developing a healthy trade serves everyone. Do your business objectives align with what travellers want? Ultimately,…
Produce, present and promote content that rocks
The winning formula for travel marketing is about combining the right content to tell your brand story and put travellers in the picture. Travellers want…
What success looks like in tourism marketing
Travel is arguably the most wonderful and challenging commodity to market. Everyone in the world loves and dreams about travel; so, easy job, right? Try…
Love thy guest more than thy product
In the year of the experience, your future guests need evidence that you have their interests, needs and preferences at heart. It’s what they need…
