Wetu Insights

We study, we muse, we celebrate and educate. This is where we share our thoughts on tourism and how we can all collaborate towards a healthier, prosperous trade.

team rowing boat

Resolutions of a travel supplier

22 December 2016 0

As this year comes to a close, resolve to learn the lessons that will help you dig out new opportunities in the year ahead. Travellers…

hikers walking in snow

Lessons from a year in travel

14 December 2016 0

Tourism comprises a mixture of geography, creativity, psychology and now, inescapably, technology. It’s also one of the fastest growing employers in the world! We look…

phone photo of diving tourist

The guest checks in with tech

20 November 2016 0

As communication anchors your client’s experience with your brand, it’s time to go digital or go home. Have you felt the weight of game-changing tech…

laptop on coffee table

Hook up your travel business with technology

10 November 2016 0

Your target customers have evolved – they’re no longer just accepting what travel brands give them. Instead, they’re the ones dictating your product development, marketing…

couple at hotel check-in

Align your business with what future guests want

17 October 2016 0

With the steady growth in global tourism over the past five years expected to continue, do you know what your future guests want? They’re pretty…

female traveller with speakerphone

Matching up your objectives with the traveller’s demands

5 October 2016 0

Travel professionals who see the big picture understand that developing a healthy trade serves everyone. Do your business objectives align with what travellers want? Ultimately,…

woman at work

Produce, present and promote content that rocks

24 August 2016 0

The winning formula for travel marketing is about combining the right content to tell your brand story and put travellers in the picture. Travellers want…

group of 4 people at work

What success looks like in tourism marketing

24 August 2016 0

Travel is arguably the most wonderful and challenging commodity to market. Everyone in the world loves and dreams about travel; so, easy job, right? Try…

kid with big dog

Love thy guest more than thy product

25 July 2016 0

In the year of the experience, your future guests need evidence that you have their interests, needs and preferences at heart. It’s what they need…