Loading

Wetu Insights

We study, we muse, we celebrate and educate. This is where we share our thoughts on tourism and how we can all collaborate towards a healthier, prosperous trade.

couple at hotel check-in

Align your business with what future guests want

17 October 2016 0

With the steady growth in global tourism over the past five years expected to continue, do you know what your future guests want? They’re pretty…

female traveller with speakerphone

Matching up your objectives with the traveller’s demands

5 October 2016 0

Travel professionals who see the big picture understand that developing a healthy trade serves everyone. Do your business objectives align with what travellers want? Ultimately,…

woman at work

Produce, present and promote content that rocks

24 August 2016 2

The winning formula for travel marketing is about combining the right content to tell your brand story and put travellers in the picture. Travellers want…

group of 4 people at work

What success looks like in tourism marketing

24 August 2016 50

Travel is arguably the most wonderful and challenging commodity to market. Everyone in the world loves and dreams about travel; so, easy job, right? Try…

kid with big dog

Love thy guest more than thy product

25 July 2016 0

In the year of the experience, your future guests need evidence that you have their interests, needs and preferences at heart. It’s what they need…

night time bonfire

How compatible are you with your client?

22 July 2016 0

Nobody wants to be viewed and treated like everyone else and no one in particular, especially not when it comes to travel. This is the…

catamaran approaching land

You are your guest’s trusted guide and travel companion

28 June 2016 0

The questions travellers pose on their buyer journey – where, what, how much – can confront them with a daunting array of choices to make….

touring by bike

Being present in the travel buyer journey

14 June 2016 0

The desire to travel is closely connected to the soul, the stuff of fantasy and spiritual magic. You have the privilege of managing the experience…

urban female tourist

Every property needs a mobile strategy

20 May 2016 0

Just before the turn of the millennium, some friends and I spent four nights at a B&B, booked through the local tourism bureau in our…