You are your guest’s trusted guide and travel companion
The questions travellers pose on their buyer journey – where, what, how much – can confront them with a daunting array of choices to make….
Wetu Insights
We study, we muse, we celebrate and educate. This is where we share our thoughts on tourism and how we can all collaborate towards a healthier, prosperous trade.
Being present in the travel buyer journey
The desire to travel is closely connected to the soul, the stuff of fantasy and spiritual magic. You have the privilege of managing the experience…
Every property needs a mobile strategy
Just before the turn of the millennium, some friends and I spent four nights at a B&B, booked through the local tourism bureau in our…
Your client wants a mobile experience
Long ago, when the traveller was a pioneer, braving uncharted unknowns, they’d journal their explorations to be shared months, even years after returning home. A…
How to accommodate tech like your product needs it
Let’s face facts: we can’t escape technology. But like any tool, it’s only as good as its purpose and its user. There are isolated parts…
Is tech too tough for the travel trade to crack?
If you’re reading this, you probably clicked on a link to access this page on your digital device. You could be anywhere: on a beach,…
The currency of travel experience
Travellers depend on you to help them realise their dream experiences in bucket list destinations. You know your location and what activities are available that…
Year of the experience
On a trip once I saw a volcano erupting in the distance. What an exhilarating, once-in-a-lifetime experience that was! That’s what travel is all about: experience…
The story of strategic travel content
The capacity to inspire action.. Good travel content strategy teases travellers, piques their curiosity, speaks to them in figurative and literal languages that resonate personally and…
