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Wetu Insights

We study, we muse, we celebrate and educate. This is where we share our thoughts on tourism and how we can all collaborate towards a healthier, prosperous trade.

catamaran approaching land

You are your guest’s trusted guide and travel companion

28 June 2016 0

The questions travellers pose on their buyer journey – where, what, how much – can confront them with a daunting array of choices to make….

touring by bike

Being present in the travel buyer journey

14 June 2016 0

The desire to travel is closely connected to the soul, the stuff of fantasy and spiritual magic. You have the privilege of managing the experience…

urban female tourist

Every property needs a mobile strategy

20 May 2016 0

Just before the turn of the millennium, some friends and I spent four nights at a B&B, booked through the local tourism bureau in our…

woman with mobile

Your client wants a mobile experience

3 May 2016 0

Long ago, when the traveller was a pioneer, braving uncharted unknowns, they’d journal their explorations to be shared months, even years after returning home. A…

night time bonfire

How to accommodate tech like your product needs it

18 April 2016 0

Let’s face facts: we can’t escape technology. But like any tool, it’s only as good as its purpose and its user. There are isolated parts…

man drawing world on wall

Is tech too tough for the travel trade to crack?

4 April 2016 0

If you’re reading this, you probably clicked on a link to access this page on your digital device. You could be anywhere: on a beach,…

woman on safari

The currency of travel experience

15 March 2016 0

Travellers depend on you to help them realise their dream experiences in bucket list destinations. You know your location and what activities are available that…

girl taking selfie in Paris

Year of the experience

1 March 2016 0

On a trip once I saw a volcano erupting in the distance. What an exhilarating, once-in-a-lifetime experience that was! That’s what travel is all about: experience…

The story of strategic travel content

25 February 2016 0

The capacity to inspire action.. Good travel content strategy teases travellers, piques their curiosity, speaks to them in figurative and literal languages that resonate personally and…