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Wetu Insights

We study, we muse, we celebrate and educate. This is where we share our thoughts on tourism and how we can all collaborate towards a healthier, prosperous trade.

woman with mobile

Your client wants a mobile experience

3 May 2016 0

Long ago, when the traveller was a pioneer, braving uncharted unknowns, they’d journal their explorations to be shared months, even years after returning home. A…

night time bonfire

How to accommodate tech like your product needs it

18 April 2016 0

Let’s face facts: we can’t escape technology. But like any tool, it’s only as good as its purpose and its user. There are isolated parts…

man drawing world on wall

Is tech too tough for the travel trade to crack?

4 April 2016 0

If you’re reading this, you probably clicked on a link to access this page on your digital device. You could be anywhere: on a beach,…

woman on safari

The currency of travel experience

15 March 2016 0

Travellers depend on you to help them realise their dream experiences in bucket list destinations. You know your location and what activities are available that…

girl taking selfie in Paris

Year of the experience

1 March 2016 0

On a trip once I saw a volcano erupting in the distance. What an exhilarating, once-in-a-lifetime experience that was! That’s what travel is all about: experience…

The story of strategic travel content

25 February 2016 0

The capacity to inspire action.. Good travel content strategy teases travellers, piques their curiosity, speaks to them in figurative and literal languages that resonate personally and…

couple lounging on beach

Connecting the dots

15 February 2016 0

Travel can be a lot like Valentine’s Day: high expectations, money spent, hopes raised and, sadly, often dashed. Not very romantic, is it? They say…

group on sunset beach

Everything is connected in travel

1 February 2016 0

It’s the month of love, the perfect time to reflect and celebrate our first love: travel. We are all involved – in a seriously fun…

aerial view of coastal resort

Not just a pretty face

18 January 2016 0

Whenever I travel somewhere on holiday, I try not to do too much planning. I like a measure of spontaneity in my travels. But where I…