Exploring urban tourism
In the perpetual search for something different to experience, urban explorations will have travellers looking for a modern twist on the traditional city break and…
Wetu Insights
We study, we muse, we celebrate and educate. This is where we share our thoughts on tourism and how we can all collaborate towards a healthier, prosperous trade.
Trends shaping travel in the year ahead
Underlining the various trends in travel for 2018 is a visible shift from travellers being given choices by the trade to travellers setting the tone,…
Technology takes centre stage in travel
The present and future of the modern travel trade points to the demise of the technophobe. It’s time to make a decision: embrace the changes…
Add some pop culture flavour to your brand
Popular culture is a hugely influential distraction to the consumer psyche. And it’s bringing great influence to bear on how we focus our attention on…
Travel and the popular culture effect
Pop culture is a driving force behind location vacation. And destinations can benefit from closer focus on international entertainment trends. From books hitting the bestseller…
Give your guest a taste of local living
Modern traveller seeks transformative travel experiences… And local living is a rapidly growing source of inspiration. What can you offer the traveller who wants more…
Living la vida local
Living in a place among people born and bred there, remains the best way to travel. For a long time, this was a view shared…
Destination anywhere
Travellers are far more motivated by what they want to do than where they do it. That’s what the major trends making travel happen this…
Creating opportunities for adventure travellers
Brace yourself for a healthy adrenaline injection into your travel products. Adventure is a subjective concept but I expect consensus would have us define it…