Do you believe nothing sells travel like great content? Then SHOW IT. Why you would want to maximise your product Content Rating: because it advertises the quality of your content.
Show the world what relationship you have with your content – that you prioritise it, value it, and want it to help the sale (or not). Treat it well and it gets your product into more sales, earns you the reputation for having reliable content, and boosts your profit margin.
KEY TAKEAWAY⬆The higher your Content Rating, ⬆the higher the chances of your content being shared, recommended, chosen as preferred (or alternative) option, and included in itineraries.
In Wetu terms, it means taking a serious, committed view of your content as the primary driver of the travel sale. Need help? Consult this doc.