Another bumper year for global tourism and the competition has been hot! Content with a purpose is our mission; so we’re keen to help you unlock the power of your product content. This 2nd installment of Wetu’s top performing iBrochures has unearthed some storytelling stats.📊

Some fab figures to focus on

Our Content Portal has scored 439,640 monthly unique visits in the last year! To us the potential hits on your product content across different sales/marketing channels are a celebration of greater exposure and better access. If it’s been a while since you last checked it out, you’ll see something new in Wetu’s 1-stop-content-shop for the travel trade: it’s been updated to list iBrochures in 3 more regions, namely North America, Europe and the Middle East.

Yearly Average Views in Wetu itineraries of the top 10 performing iBrochures worldwide

2017 2018 2019
45,014 40,276 52,530

How hard is your content working?

If you need help boosting your performance, you’re welcome to contact our Supplier Team but it’s a lot easier than you think. Push up your Content Rating (CR) and update your content regularly; then utilise every available distribution avenue:📣

  • use the embed widget to display your content on your website or other sites
  • use your Facebook App
  • add your iBrochure link to newsletters and fact sheets
  • add links to the email signatures of everyone on your team, even business cards
  • tell all your partner operators, agents and DMCs there’s 1 simple access point for your content to check for updates
  • encourage partners to re-brand your iBrochure for their own marketing or co-brand it for double impact
  • guide them how to sell your products better with detailed Fast Facts to make it easier for them

A memorable month of super-user stats

Following all our tips and guidance like content ninjas, the past month’s top content performances deserve applause with their outstanding view and usage stats.💃🏻

VIEWS IN ITINERARIES 22,814 Twelve Apostles Hotel & Spa 100% CR
USED IN ITINERARIES 1,078 Ilala Lodge Hotel 96% CR
VIEWS OUTSIDE WETU 9,115 Ellerman House 100% CR

Scooping up the award for most visited embedded iBrochure in a single month this year: Merindol Manor. Congrats to them for improving on the 2018 record figure of 6,790 visits to reach the dizzy heights of 12,333 visits! Their content is sitting pretty on their website, thanks to a simple widget code copy-and-paste job:👇🏼

And now for the main event

By next year yours could be in the running to become Wetu’s next top iBrochure. Until then, we congratulate and celebrate the 10 top for 2019 to date – featuring a lovely mix of brands across 5 continents, ranging from 100% Content Rating to 60%. Cheers!🎉

Thonga Beach Lodge South Africa 81,258 1,042 3,681
Victoria Falls Hotel Zimbabwe 52,674 8,872 9,421
Lake Burunge Tented Camp Tanzania 51,175 4,152 3,426
Twyfelfontein Country Lodge Namibia 32,049 5,900 1,077
Chobe Game Lodge Botswana 24,250 6,190 10,237
Eka Hotel Kenya 23,699 4,657 1,240
Century Park Hotel Bangkok Thailand 22,599 329 780
CasaSur Recoleta Hotel Argentina 22,321 90 511
Pullman Quay Grand Sydney Harbour Australia 22,070 29 626
Avani Deira Dubai Hotel United Arab Emirates 21,917 24 179
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