Short and sweet content that sells

Here’s a helpful tip!

Tell the story of your experience but make it sweet and short. 🤔Consider these sweet points:

1. Shorter reader attention span. People tend to read less; so avoid large blocks of text in your iBrochure with fluffed-up product descriptions.
2. More imagery, fewer words. Appeal to travellers’ emotions by using more pictures, virtual tours and videos.
3. Display uniformly in itineraries. Operators prefer using concise, visually stimulating supplier content in a similar format. Check this out for size.

Try describing your product in no more than 200 words – follow these guidelines – keeping it honest and accurate. It’ll be more memorable, retain attention better, and help trade partners make better presentations.

Contact support@wetu.com if you need to have a word with us.