Here’s a helpful tip!

Tell the story of your experience but make it sweet and short. šŸ¤”Consider these sweet points:

  1. Shorter reader attention span. People tend to read less; so avoid large blocks of text in your iBrochure with fluffed-up product descriptions.
  2. More imagery, fewer words. Appeal to travellersā€™ emotions by using more pictures, virtual tours and videos.
  3. Display uniformly in itineraries.Ā Operators prefer using concise, visually stimulating supplier content in a similar format. Check this out for size.

Try describing your product in no more than 200Ā words –Ā follow these guidelines – keeping it honest and accurate. It’ll be more memorable, retain attention better, and help trade partners make better presentations.

Contact if you need to have a word with us.

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