An industry voice that shines with insight: Meet Rudi Wagenaar
As the owner of On-Demand Hospitality Solutions Inc. and a long-standing partner of Wetu, Rudi Wagenaar has been part of industry shifts and, in some…
Thought Leadership
Why Video Resonates: The Key to Marketing Travel Experiences
The jeep rounds a corner and suddenly the bush opens before your eyes – a herd of elephant ambles along the edge of the road,…
Beyond the Hype: Harnessing Technology for Purposeful Impact on your business
The pace at which technology is evolving can feel overwhelming – even for the most tech-savvy among us. It’s easy to get carried away and…
The golden triangle of effective visual content
Travel marketers worldwide are acutely aware of the challenge around creating content that not only inspires but engages and converts an audience. They’re also acutely…
Goodbye silos. Hello collaboration!
Are you tired of working in silos and missing out on potential partnerships? Well, it’s time to say goodbye to those lonely days and hello…
Why sustainable tourism is your business
What do hatching a turtle egg and the business of tourism have in common? Both have precarious futures if we don’t nurture their environments and…
A focused marketing approach to beat hyper fatigue and reenergise your business
For those who’ve started 2023 too busy to be productive, you may feel the overwhelm looming like a fast-approaching category 5 hurricane. Perhaps it has…
Finding the balance between human and digital
A genuine human connection has greater impact on spend and loyalty than operational efficiency delivered by automation, but today’s consumer wants it all. How can…
Collaborate to thrive
During the pandemic, members of the travel industry made a conscious decision to put minds and hearts together to find ways to stay afloat and…