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Posts By: Natalia Rosa

guide talking on train

The power of word-of-mouth marketing

16 May 2022 0

Give them something to rave about… Did you know word-of-mouth marketing (WOM) amounts to USD 6 trillion of annual consumer spend? And it’s estimated to…

young men at work

Five tips to hire the right person for the job

21 February 2022 0

Business is booming in the travel industry once more, and many travel brands are scrambling to hire the right candidates for the roles they have…

extreme mountain climbers

The (giddy) GOAT mindset: top tips for agents and guides

21 February 2022 0

“Travel is no longer just about ‘going somewhere’,” enthuses Christie Hudson, Senior PR Manager for brand Expedia. “Coming out of such a long period of…

2 women whispering

Hοw ‘talk triggers’ can activate word-of-mouth mastery

17 February 2022 0

A business in the travel and tourism industry that approaches their operations just like everyone else, and without much passion, is unlikely to come up…

team brainstorming in office

5 Ways to boost your marketing with visuals

8 February 2022 0

Travel is one of the world’s most competitive industries. As such, differentiating your brand from competitors is often challenging. While emotive visual marketing sells destinations…

friends chilling in the forest

What are the hot travel recovery trends in 2022?

1 February 2022 0

Will 2022 be the year travel and tourism recovers? Here are some predictions from the Googleverse that we’ll be keeping a close eye on over…

gen z travellers with phones

Harnessing demand from Gen Z travellers

26 January 2022 0

Gen Z travellers have received heightened attention for their massive influence & growing buying power. As we think about the future of the travel industry,…

woman happy at work

Build digital dexterity into your workforce

18 January 2022 0

At least 40% of all businesses will die in the next 10 years. In today’s era of volatility and agility there is no other way…

man with passport and camera

Who is the post-COVID traveller?

5 January 2022 0

Who is the post-COVID traveller? Travellers of the past are not those of the future. To have a successful tourism business in 2022, we must…