The power of word-of-mouth marketing
Give them something to rave about… Did you know word-of-mouth marketing (WOM) amounts to USD 6 trillion of annual consumer spend? And it’s estimated to…
Posts By: Natalia Rosa
Five tips to hire the right person for the job
Business is booming in the travel industry once more, and many travel brands are scrambling to hire the right candidates for the roles they have…
The (giddy) GOAT mindset: top tips for agents and guides
“Travel is no longer just about ‘going somewhere’,” enthuses Christie Hudson, Senior PR Manager for brand Expedia. “Coming out of such a long period of…
Hοw ‘talk triggers’ can activate word-of-mouth mastery
A business in the travel and tourism industry that approaches their operations just like everyone else, and without much passion, is unlikely to come up…
5 Ways to boost your marketing with visuals
Travel is one of the world’s most competitive industries. As such, differentiating your brand from competitors is often challenging. While emotive visual marketing sells destinations…
What are the hot travel recovery trends in 2022?
Will 2022 be the year travel and tourism recovers? Here are some predictions from the Googleverse that we’ll be keeping a close eye on over…
Harnessing demand from Gen Z travellers
Gen Z travellers have received heightened attention for their massive influence & growing buying power. As we think about the future of the travel industry,…
Build digital dexterity into your workforce
At least 40% of all businesses will die in the next 10 years. In today’s era of volatility and agility there is no other way…
Who is the post-COVID traveller?
Who is the post-COVID traveller? Travellers of the past are not those of the future. To have a successful tourism business in 2022, we must…