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Word of mouth

guide talking on train

The power of word-of-mouth marketing

16 May 2022 0

Give them something to rave about… Did you know word-of-mouth marketing (WOM) amounts to USD 6 trillion of annual consumer spend? And it’s estimated to…

extreme mountain climbers

The (giddy) GOAT mindset: top tips for agents and guides

21 February 2022 0

“Travel is no longer just about ‘going somewhere’,” enthuses Christie Hudson, Senior PR Manager for brand Expedia. “Coming out of such a long period of…