When content wins, travel businesses thrive
That’s the mantra we live by at Wetu — and it’s why our Content Excellence Masterclass is all about helping you, as a travel professional, get the most out of your content.
Hosted by Wetu’s Supplier Content Team, this session is designed to inspire, guide, and empower users to create scroll-stopping, booking-boosting listings using one of their most powerful digital tools: their Wetu profile.
Here’s a quick-fire recap plus your roadmap to upgrading your content in preparation for the upcoming trade show season.
Why your content matters more than ever
In 2025, content is the connective tissue of travel marketing. Great visuals, engaging storytelling, short-form video, and AI-assisted personalisation aren’t just nice-to-haves — they’re business-critical. Whether you’re a lodge, hotel, activity provider, experience or restaurant, your Wetu listing is often the first place travel professionals experience your brand.
Our top takeaways from the masterclass:
- Volume & variety: Listings with fresh, high-quality images (at least 20 per listing) and videos perform better. Think emotive, destination-feel, people-focused
- Storytelling: Your visuals should take guests through the full experience.
- Quality: Listings with high-res visuals, compelling descriptions and detailed activity highlights stand out.
- Frequency: Outdated info = lost opportunities. Keep rates, seasons, and features current.
Real-world results: Diamond Works gets it right
One brand that’s seen the benefits of levelling up their content is The Diamond Works. By updating their listing with high-quality visuals, video, and clear product detail, they’ve enhanced how agents experience their offering. As shared in the Masterclass, Diamond Works’ refreshed listing is a shining example of how premium content can elevate your visibility and inspire more trade engagement.
Let’s talk about your Wetu listing
Whether you’re starting from scratch, refreshing an existing profile, or ready to upgrade your profile, we’d love to support your next content move. Here’s how you can connect with us:
- Meet us in person at upcoming trade shows:
- We Are Africa | 5–9 May 2025
- Africa’s Travel Indaba | 12–15 May 2025 | Find us in Hall 3 – ICC704
- Let’s talk online
Not attending? No problem. Drop us an email at suppliers@wetu.com and we’ll set up a time to help you plan your content upgrade or answer any questions.
Free resource: download our Content Excellence User Guide
If you want practical tips, best practices and a checklist to elevate your listing 👉 download our free guide
