The Wetu way with Ellerman House
Wetu – a platform that allows you to easily get your best marketing and sales collateral directly to those who need it to promote and…
Finding the balance between human and digital
A genuine human connection has greater impact on spend and loyalty than operational efficiency delivered by automation, but today’s consumer wants it all. How can…
Get your marketing engine going and always on
Having lost institutional knowledge and marketing manpower, do you feel like you’re always playing catch-up in the midst of the new surge in travel demand?…
Driving the trade forward, one collaboration at a time
We’ve learned that we need each other to survive – as it turns out, even more so to thrive. The travel industry continues to suffer…
Using tech to leverage your marketing and sales skills
Selling your product depends on your ability to create and sustain motivation for travellers to look, book and experience. Your passion for travel lights that…
The big deal about travel content and why curation matters
There comes a point when a switch flips in someone’s mind that takes them from daydreaming about travel to acting decisively to make it happen….
How to effectively market your tours on Facebook
Facebook remains a popular platform for travel research. Do you know how to use it to boost your business prospects? With a little bit of…
Selling popular routes and excursions with less hassle
Pre-build and repurpose your popular tour routes and excursions to push quotes out faster and get more sales. Imagine how efficient it would be to…
Expand your business into multilingual markets
Are you keen to target other language-speaking markets but don’t know where to start? Access and service a bigger client base by translating your product…
An agile response that works for business and staff
Now that the pent-up travel demand is here, the challenge is to ensure you have the means to meet your customers’ needs without exhausting your…
Collaborate to thrive
During the pandemic, members of the travel industry made a conscious decision to put minds and hearts together to find ways to stay afloat and…
Bounce back with an engaging website
So much effort goes into directing traffic to your website, but how well is it doing at marketing your brand and travel products? Marketing experts…
