Meeting modern traveller expectations with visual impact
Terra Nova Tours provides European travellers with bespoke trips and unique adventures that resonate with the soul and spirit of Africa. Working with a network of hundreds of travel agents in Germany, itinerary creation is integral to Terra Nova’s business, both in terms of marketing their services to travel agents and giving travellers a great experience. “To meet client expectations, we needed an itinerary builder that was visually appealing,” explains Christine van der Merwe, Director of Terra Nova Tours.
A digital solution for seamless itinerary creation
Terra Nova was among the first companies to sign up with Wetu in 2009. Since adopting Wetu, Terra Nova Tours has digitised how they create and share itineraries. The platform’s features, including the Catalogue Manager for iBrochures and itineraries, have become integral to their operations, allowing them to maintain a well-organised library of itinerary samples for travel agents.
“With Wetu, we have a nice library of itineraries to share,” says Christine. “We’re constantly adding itineraries and simply share the links with agents, categorised by themes like honeymoon, family, self-drive, guided tours, and even by star ratings—three-star to five-star.”
The business wins that go the distance
Since signing up with Wetu, Terra Nova has enjoyed the following key benefits:
Effortless marketing: When building a relationship with a new travel agent, Terra Nova can easily share examples of their work through Wetu.
Enhanced customer experience: The visually engaging and intuitive itineraries Terra Nova creates with Wetu not only impress travel agents but also resonate with travellers, enriching their journey even before it begins.
“We were one of the first companies to sign up with Wetu in 2009 as we needed an itinerary builder that was visually appealing,”
– Christine van der Merwe, Director, Terra Nova Tours.
Terra Nova Tours’ partnership with Wetu has revolutionised how they design, organise, and share travel itineraries. By creating itineraries through Wetu and adding them to their catalogues, they have enhanced their marketing capabilities, strengthened relationships with travel agents, and elevated the travel experience for their clients.
At Terra Nova Tours, over two decades of expertise in Destination Management transforms into unforgettable journeys. With its headquarters nestled in the picturesque city of Cape Town, South Africa, and a key presence in Windhoek, Namibia, Terra Nova is ideally situated to facilitate authentic and wide-ranging travel experiences across Southern and Eastern Africa. The Terra Nova team’s profound local knowledge and extensive on-site networks enable them to deliver smooth and enriching travel experiences, setting Terra Nova apart in the world of destination management.
