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covid safe travel postcard

Lessons about travel intent from Q1 2022

1 June 2022 0

Travel intent demonstrated during the first quarter of the year informs how the industry can prepare to meet new demand in the seasons that follow….

whatsapp phone symbol

Marketing travel with WhatsApp for business 

31 May 2022 0

The most popular messaging app of all is available and primed to support your marketing efforts. With consumers increasingly searching for travel ideas on their…

hands meeting in the middle

Low on workplace resources? Cross-functional teams and skill stacking are the way to go

31 May 2022 0

There’s great value to extract, share and develop across your company right in your midst – shake things up, mix your teams and stack up…

waterfront hotel at dusk

Refresh your visuals, entice new customers

31 May 2022 0

Changing things up is necessary from time to time – refresh your visual assets to attract new attention to your offering. Your property, restaurant or…

hikers behind waterfall

Make your tours irresistible by adding activities

31 May 2022 0

Travellers need a trusted source of information on what they can expect to experience on their next trip. With an uptick in demand for experiential…

sky divers

Set yourself up to target new markets fast

18 May 2022 0

Keen to dive boldly into new markets with a fresh new proposition but don’t know where to start? Start with centralised access to a range…

man taking video on safari

Using video for maximum marketing impact

16 May 2022 0

Travellers are trawling online for ideas where to stay or what to do on their next trip – how do you motivate them to choose…

girl with camera in mountains

Customisation hacks to score more sales

16 May 2022 0

How can you stand out among other brands operating in your destination selling similar experiences, and win more sales? Transform your tour itineraries into something…

professionals communicating

Through the windowpane… to your true self

16 May 2022 0

Previously I discussed blind spots and how the Johari Window trust model defines the four ‘panes’ we all have: the open self or arena, the…

friends having dinner

Using personalisation as a competitive strategy

16 May 2022 0

What is that special something extra that differentiates your offering from the rest? While demand has increased following the easing of COVID-19 travel restrictions, competition…

guide talking on train

The power of word-of-mouth marketing

16 May 2022 0

Give them something to rave about… Did you know word-of-mouth marketing (WOM) amounts to USD 6 trillion of annual consumer spend? And it’s estimated to…

couple browing on phones

Engage and convert better with interactive assets

9 May 2022 0

How do you focus attention on your product long enough to convert browsers into customers? Entice your target customers, keep their attention riveted to your…