Lessons about travel intent from Q1 2022
Travel intent demonstrated during the first quarter of the year informs how the industry can prepare to meet new demand in the seasons that follow….
Marketing travel with WhatsApp for business
The most popular messaging app of all is available and primed to support your marketing efforts. With consumers increasingly searching for travel ideas on their…
Low on workplace resources? Cross-functional teams and skill stacking are the way to go
There’s great value to extract, share and develop across your company right in your midst – shake things up, mix your teams and stack up…
Refresh your visuals, entice new customers
Changing things up is necessary from time to time – refresh your visual assets to attract new attention to your offering. Your property, restaurant or…
Make your tours irresistible by adding activities
Travellers need a trusted source of information on what they can expect to experience on their next trip. With an uptick in demand for experiential…
Set yourself up to target new markets fast
Keen to dive boldly into new markets with a fresh new proposition but don’t know where to start? Start with centralised access to a range…
Using video for maximum marketing impact
Travellers are trawling online for ideas where to stay or what to do on their next trip – how do you motivate them to choose…
Customisation hacks to score more sales
How can you stand out among other brands operating in your destination selling similar experiences, and win more sales? Transform your tour itineraries into something…
Through the windowpane… to your true self
Previously I discussed blind spots and how the Johari Window trust model defines the four ‘panes’ we all have: the open self or arena, the…
Using personalisation as a competitive strategy
What is that special something extra that differentiates your offering from the rest? While demand has increased following the easing of COVID-19 travel restrictions, competition…
The power of word-of-mouth marketing
Give them something to rave about… Did you know word-of-mouth marketing (WOM) amounts to USD 6 trillion of annual consumer spend? And it’s estimated to…
Engage and convert better with interactive assets
How do you focus attention on your product long enough to convert browsers into customers? Entice your target customers, keep their attention riveted to your…