As 39 Degrees South expanded its presence in the global group travel market, the demand for high-quality, custom travel itineraries became more important than ever. Known for their personalised service and immersive Australian tours, the team needed a smarter way to deliver proposals that matched the depth and personal touch that they put on each of their experiences. But relying on manual tools and Word documents made it difficult to present visually engaging and content-rich itineraries, especially to overseas travel agents accustomed to sleek, digital-first presentations.
To stay competitive and nurture relationships abroad, 39 Degrees South needed an easy-to-use digital itinerary builder that could simplify planning, enhance their brand image, and free up time to focus on what mattered most: building and maintaining trust with their global agent network.
Manual itineraries holding back growth and relationships
Crafting engaging travel proposals for North American agents came with its share of hurdles. Before Wetu, Founders, Nayaz Noor and Suchi Reddy were using basic Word documents that lacked visual polish, destination detail, and structure. Without a consistent source for images or supplier content, itinerary creation became a slow, manual task, unsustainable for their two-person team working from their home office and managing all aspects of the business.
At the same time, 39 Degrees South’s growth relied heavily on personal connection. Nayaz and Suchi travelled twice a year to the US and Canada to meet agents face to face. But with so much time going into admin-heavy itinerary work, finding space for strategic relationship-building was becoming increasingly difficult.
Embracing change for simpler itineraries and stronger connections
By removing the repetition and providing a library of reusable content, Wetu immediately lightened the workload. More importantly, it helped Nayaz and his partner reclaim time that they now invest in travel to deepen relationships with key clients. “We fly to the United States twice a year to meet our agents. I couldn’t do that if I was buried in admin,” he shares.
Professional, branded itineraries - simplified by Wetu
With Wetu’s content library and itinerary builder, Nayaz can:
- Build, customise, and update proposals quickly
- Reuse descriptions and tour components without rewriting from scratch
- Create itineraries that reflect the brand’s professionalism and attention to detail
- Present their services digitally—anywhere, any time, even while travelling
“Our American agent said it was the
best proposal he has seen in 30 years”
– Nayaz Noor, 39 Degrees South
Turning proposals into partnerships and trust into growth
Proposals that spark delight
One travel agent in New York, after receiving their first Wetu-built proposal, called it “the best proposal I’ve seen in 30 years.” The clean design, structure, and interactivity gave 39 Degrees South an instant edge and made saying yes easier for their agents.
Reliable support and seamless content updates
When a destination or property is missing, a quick email to Wetu’s Content Team gets it sorted. With a Wetu team dedicated to uploading and updating content, Nayaz is able to maintain momentum without workflow disruptions, even when he’s planning on the go.
Time reclaimed, connections deepened
Wetu didn’t just save time, it gave it back with purpose. Twice a year, Nayaz travels to the U.S. to meet agents in person. With Wetu handling the heavy lifting on itinerary creation, those meetings now go deeper. He’s able to focus on understanding what each agent needs, suggest new tours, and co-create ideas that feel less like sales and more like partnership.
Repeat business built on trust
By staying personally involved and hands-on, Nayaz has built a loyal client base that returns year after year. Wetu supports this by making sure that every proposal, no matter how small, feels thoughtful, consistent, and easy to understand. “We’re booked into 2026 and already planning 2027,” he says.
A business that remains small but grows smart
Even as bookings increase, the business remains a two-person operation by design. “We don’t want to expand,” Nayaz shares. Wetu makes that balance possible by scaling the output without scaling the team.
The freedom to focus on magic
Travel is emotional. It’s filled with anticipation, discovery, and memory-making moments. Wetu clears the operational clutter so that operators like 39 Degrees South can stay focused on the emotional core of travel. And for Nayaz, that’s what makes all the difference.
“We want to stay niche, stay high-end,
and stay connected to what we love doing.”
– Nayaz Noor, 39 Degrees South
39 Degrees South is a boutique inbound tour operator based in Melbourne, Australia, specialising in custom group travel itineraries for North American travellers. Their tours range from agricultural and wine tourism to academic and alumni travel, each crafted with a deep understanding of client needs and a passion for detail. Founded in 2013, the company focuses exclusively on group travel and prioritises hands–on service, high–value experiences, and long–term client relationships. With a growing library of international itineraries and a preference for digital–first tools like Wetu, 39 Degrees South continues to lead in delivering seamless, content–rich travel planning that stands out.
