The challenge
The Diamond Works Institute in Cape Town is more than just a jewellery store. It offers customers a comprehensive experience, taking them through the entire diamond processing journey, from the arrival of rough stones to the intricate processes of cutting, polishing, grading, and ultimately making jewellery.
Many of The Diamond Works Institute’s customers are international tourists, so they focus on building relationships with DMCs and tour agents to bring business to their store. However, keeping their network of around 200 partners updated on their latest products and experiences was a time-intensive process, heavily reliant on emails with multiple attachments. Kevin Barry, the Sales and Marketing Executive at The Diamond Works Institute, knew there had to be a better way to manage his marketing content.
The solution
Kevin was introduced to Wetu in 2024 and recognised the platform’s ability to help him streamline his communication with DMCs and tour agents.
“I decided to sign up for Wetu because it seemed easy to use and would allow me to provide an always-updated, centralised source of information to my clients through a single link,” he explains.
Now, The Diamond Works Institute stores comprehensive information about their business and experiences on Wetu, eliminating the need to attach files or add WeTransfer links to emails.
Key outcomes
Kevin highlights the following key benefits he has experienced since The Diamond Works Institute signed up with Wetu:
Reduced reliance on email: Instead of sending long emails with multiple attachments, Kevin now sends “a sweet and concise email after trade shows and workshops” with their Wetu link.
Up-to-date information: Wetu allows Kevin to update Diamond Works’ content once and have it automatically accessible to anyone with the link.
A central source of information: Wetu has allowed Diamond Works to build a centralised repository of information. “I can just tell people that Wetu is the only place that you need to look for everything that you might need to find,” Kevin says.
Streamlined and efficient
By adopting Wetu, The Diamond Works Institute has transformed its approach to managing and sharing marketing content. Wetu has helped The Diamond Works Institute to streamline their communication with their network of partners, reducing the reliance on cumbersome email exchanges and providing a centralised, always-updated repository of information.
“I can just tell people that Wetu is the only place that you need to look for everything that you might need to find.”
– Kevin Barry, Sales and Marketing Executive,
The Diamond Works Institute
The Diamond Works Institute, established in 2001, is a true South African diamond expert. Dedicated to excellence, The Diamond Works Institute specialises in the highest quality diamonds and tanzanites in Southern Africa. The company’s flagship operating facility, based in the heart of Cape Town, offers visitors an immersive and educational experience that demystifies the diamond manufacturing process. From the initial stages of cutting and polishing to the final touches that bring out a diamond’s brilliance, visitors can witness the meticulous attention to detail that goes into each piece.
Make your content do the heavy lifting
Like The Diamond Works Institute, you can streamline your marketing, keep your trade partners updated, and ensure your content always shines. Discover how to maximise your impact with Wetu in our Content Excellence Masterclass
