Customisation hacks to score more sales
How can you stand out among other brands operating in your destination selling similar experiences, and win more sales? Transform your tour itineraries into something…
Through the windowpane… to your true self
Previously I discussed blind spots and how the Johari Window trust model defines the four ‘panes’ we all have: the open self or arena, the…
Using personalisation as a competitive strategy
What is that special something extra that differentiates your offering from the rest? While demand has increased following the easing of COVID-19 travel restrictions, competition…
The power of word-of-mouth marketing
Give them something to rave about… Did you know word-of-mouth marketing (WOM) amounts to USD 6 trillion of annual consumer spend? And it’s estimated to…
Engage and convert better with interactive assets
How do you focus attention on your product long enough to convert browsers into customers? Entice your target customers, keep their attention riveted to your…
Take your clients on a self-drive escape
How do you hook travellers searching for an escape without the hassles of planning a road trip? Many of your target customers prefer to limit…
Provide persuasive 360° views of your product
When your product is up against other great options, what marketing move can give you the edge? Present virtual tours and 360° imagery that offer a visually…
The no. 1 thing you don’t know about yourself
Just over two years have come and gone, and left the ‘COVID’ mark on every person on the planet. Many have been affected in one…
Why TikTok should be part of your marketing mix
What’s the buzz about TikTok? Well, with a billion active users every month, the video-sharing app is the fastest-growing platform in social media history. And…
Answering the call for sustainable tourism
The way the tourism trade operates plays an important role in addressing its own damaging impact. Increasing incidences of natural disasters across the globe make…
Servicing digital nomads and the demand for workcations
A growing proportion of the global workforce fancies living and working out of a suitcase. It’s about merging lifestyle choices with bucket list destinations and…
Adapt your proposition quickly with new supplier products
Wondering how to be more agile amid the pent-up demand for new experiences? Whether it’s to diversify the experiences you sell in your destination or…