A New Year’s Resolution: be the best at selling travel in 2019
How do you do relevance in travel? To be relevant is to blend human expertise and technology so harmoniously, like a musical maestro playing a…
Wetu Insights
We study, we muse, we celebrate and educate. This is where we share our thoughts on tourism and how we can all collaborate towards a healthier, prosperous trade.
How has your brand adapted to a year of trends?
What evolves tourism are the different trends reflecting traveller interests and demands. In a year of trends, now is as good a time as any…
How has your brand grown this year?
What’s piqued our interest most this year are the relevance of technology in the travel trade and the trends driving international tourism. Got some time now…
Your Brand & the Road Tripping Trend
Wanderlust propels us onto the road, to explore, challenge ourselves, and to understand the world better. With a measure of control in our hands, it…
The Next Great Road Trip Starts Here
Confucius said that roads were made for journeys, not destinations. The freedom, open space, sense of adventure and romance stir the soul, but enough of…
Add a little niche to your tourism products
The narrow focus of specialised travel can be a scary prospect if your purpose is to win as much business as possible, regardless of the…
A niche approach to travel
A comfortable or suitable position, that’s what defines ‘niche’… In travel it means exclusivity: taking a passion and conjuring up highly personalised tourism offerings to…
In search of targeted content
The new face of product content is targeted, focused and detailed, and it’s designed to make your brand stand out above the rest. It asks…
The wisdom behind operating a travel business
An efficient operation doesn’t just get the job done sooner, it yields a quality result you can proudly associate your brand with. In travel, it…