In the race toward optimal brand exposure, how well does your product fare? We’ve taken a deep look at the state of supplier content in Wetu and how an iBrochure can earn your travel brand more views. It begs the question: How can you get more hits on your content?? The Wetu answer: get seen, get used, get sold.
Did you know..
❓Operators/DMCs/Agents are more likely to use the supplier product with the higher Content Rating (CR) in the destination they sell, because they know it tells a visually more compelling story in their itineraries. Each time an itinerary is viewed by an agent or prospective client, so are the featured products.
❓You can use your existing content on Facebook or websites for even more hits and views. You have access to a free Facebook App and the Wetu embed widget, which enables you to instantly update your content wherever it is in 1 go.
❓It’s as easy as clicking on this link!
Stats don’t lie
Figures from our top performing iBrochures this past month scream🗣Got to be in it to win it!
📈The best performing iBrochure had 7,495 views in Wetu itineraries [88% CR]
📈The iBrochure most featured in Wetu itineraries was used 1,114 times [88% CR]
📈The most proactive iBrochure had 3,202 other views [90% CR]
Can you beat these figures? Become a statistic this month!🏇🏇🏇 Going by the YEARLY AVERAGES of our 10 best performing iBrochures worldwide, the numbers are looking UP.
|Views in Wetu itineraries||Times used in Wetu itineraries||Views outside of Wetu|
|2018 to date||40,276||9,744||28,763|
So what do these top performing iBrochures have in common?
- Content Rating between 80% and 100% An average of 11,115 views were scored in 2018 by iBrochures with 85-100% CR; and an average of 10,052 views by iBrochures with 60-85% CR
- Used on websites and Facebook The most visited embedded iBrochure👇clocked up 6,790 views in 1 month, inviting engagement with interactive content directly on their website
So the key is to dress up your content to ramp up its rating and then put it everywhere. What’s a Content Rating? Find out here. Present your brand accurately, consistently with hi-res pictures, videos, 360° tours, activities, restaurants, etc. Click on the iBrochure links below for ideas and see what you can do. You’re still in the race towards becoming Wetu’s next top iBrochure💃🏽
Can you beat this?
Check out these brands strutting their content stuff in this month’s top performing iBrochures:
⭐ East Africa
Giraffe Manor | Kenya | 90% | 21,296 itinerary views | 2,171 itinerary usage | 8,173 other views
⭐ Southern Africa
Ilala Lodge | Zimbabwe | 88% | 40,534 itinerary views | 8,437 itinerary usage | 5,158 other views
⭐ South America
CasaSur Recoleta Hotel | Argentina | 75% | 4,438 itinerary views | 37 itinerary usage | 43 other views
⭐ Indian Ocean
Trou aux Biches Beachcomber | Mauritius | 68% | 483 itinerary views | 200 itinerary usage | 3,650 other views