What’s our favourite battle cry: work smarter, not harder? Double work, long hours, repetitive, laborious tasks, feeling like you’re just not getting around to everything, much less start new campaigns.. That’s just unnecessary stress! We can think of some obvious solutions, 10 to be exact. Here are our top tips for an easier life at work:🙌
1. Produce varied multi-media content
It’s the most desired travel content type searched for online; so it’s the content most preferred by operators and destination marketers. Forget flat one-dimensional imagery. The more interactive, the more engaging, the more effective it is.
👩🎨Make your life easier by always showcasing your products with inspiring content.
2. Take control of your content
Its format, reach and exposure are best managed and controlled by you. It ensures your content is consistent on whatever digital platforms it is found, your brand is accurately marketed, and your clients are equipped to make well-informed choices.
🤸♂️Make your life easier always knowing how your brand is represented worldwide.
3. Make tech part of your strategy
Lose the fear of technology and make it your friend. Tech savvy travellers expect it as part of the purchasing experience. Trade partners are embracing tech innovations that make their jobs easier too. Adapt the way you work and sell, so you don’t get left behind.
👨💻Make your life easier by learning how tech can help your business grow.
4. Market your destination
Your product doesn’t exist in isolation – it’s part of a broader destination with interesting sites, activities, day tours, events and festivals completing the overall experience. Associate your products with rich, authentic experiences and like-minded local brands.
🤸♀️Make your life easier by providing travellers with access to helpful destination info.
5. Be organised
Put your content in a centralised location where it’s easy to find, in a format that’s easy to use and repurpose. Classify your products, list and label features to simplify the filter and search process for operators/DMCs/agents building itineraries.
🧘♀️Make life easier for staff and clients to find the right product info even in your absence.
6. Be efficient
Time costs money, so do more in less time and handle content requests from the trade, client enquiries and bookings, and marketing more efficiently. Manage your resources from a centralised platform and use digital tools to distribute collateral easily.
🤹♂️Make your life easier by dealing with content quickly and effectively.
7. Optimise your resources
You and your staff are better employed focusing on growing your business and satisfying clients. Labour costs money – get a bigger return on your investment by doing more with less effort. Ensure all your content is accessible in 1 place any time it’s needed.
👩💻Make life easier for everyone on your staff to access, use, update or distribute content.
8. Collaborate with trade & locals
Network with operators/DMCs/agents from across the world and optimise exposure for your products to boost your global sales prospects. In-destination, you can add value to your client experiences by collaborating with local service providers and communities.
🧠Make life easier with better product visibility and profitable cross-marketing campaigns.
9. Keep track with trends
Tastes change, interests differ, niche experiences gain prominence, and traveller personas are diverse. Changing demand shifts focus from popular destinations to others, even at off-peak travel times, making nonsense of 1-size-fits-all tourism products.
🧘♂️Make your life easier by diversifying your offerings, so you can cater to different trends.
10. Stay socially connected
Monitor social media chatter to learn what existing and potential clients are talking about, dreaming of, complaining about. You can adjust your service and product offering accordingly, manage your brand reputation, and do crisis management immediately.
🤹♀️Make life easier by portraying your brand as invested, transparent and trustworthy.
After all, we love our jobs, don’t we? ❤ When you simplify the way you work, it becomes easier, you have more fun and a better attitude. Which brings me to this little philosophical gem:
A bad attitude is like a flat tyre. If you don’t change it, you’ll never go anywhere.
In Wetu terms, it means putting the passion back into your job with smart travel tech, some sound advice, and a good attitude. Need help? Wetu can help you.