Using personalisation as a competitive strategy
What is that special something extra that differentiates your offering from the rest? While demand has increased following the easing of COVID-19 travel restrictions, competition…
travel marketing
Provide persuasive 360° views of your product
When your product is up against other great options, what marketing move can give you the edge? Present virtual tours and 360° imagery that offer a visually…
Why TikTok should be part of your marketing mix
What’s the buzz about TikTok? Well, with a billion active users every month, the video-sharing app is the fastest-growing platform in social media history. And…
How the industry is embracing LGBTQ+ travellers
UNWTO reported that about 36 million overnight visitors travelling to international destinations in 2018 were LGBTQ+ That shouldn’t surprise anyone. After all, LGBTQ+ travellers want…
How to market all your experiences more efficiently
So, you’ve got loads of experiences and products to sell. Wondering how to market them efficiently? Your customers’ pent-up travel demand opens the door to…
Get maximum views on your product with Wetu
You invest so much into developing your marketing assets – how do you ensure the right people see them? There’s no sales opportunity without exposure….
Top 3 Survival Strategies
Survival hasn’t been easy and there’s still a way to go as we take strategic steps forward, and shift from response mode into action. Anticipating those…
Sell your new tour products like a pro
Want to know how to sell more of your tours? Generate eye-catching assets fast. In order to stand out, you must be seen as a…
The (giddy) GOAT mindset: top tips for agents and guides
“Travel is no longer just about ‘going somewhere’,” enthuses Christie Hudson, Senior PR Manager for brand Expedia. “Coming out of such a long period of…