The (giddy) GOAT mindset: top tips for agents and guides
“Travel is no longer just about ‘going somewhere’,” enthuses Christie Hudson, Senior PR Manager for brand Expedia. “Coming out of such a long period of…
Tour Operators
For the love of travel, can I please get better images?
In the world of travel, the difference between standing out the crowd and getting lost in the noise is great visuals. Would you pitch to…
Market your tours on social media
Keen to inspire more of your target customers with your experience before they’re ready and able to travel? Then leverage the world’s biggest market place…
How to market your product with Wetu
What to do when you’re open for business but the cost of spreading the word makes your eyes water? Here’s the good news: you can…
The better your distribution, the more you sell
Even the best content showcasing your product means nothing if nobody sees it. Gone are the days of paper-based distribution and USB sticks with outdated…
Display video media on your itineraries
Here’s a helpful tip! Effective sales and marketing collateral attracts more attention to your brand, and persuades more people to engage with your content for…
The Tourism Show Must Go On
This is your wake-up call: in an instant, the business of tourism, and travel as we know it, can be tossed in the air and…
From Behind-the-Scenes to Front-of-Mind
As the pandemic runs its course and we wait for vaccination roll-outs to bring the world closer to a return to travel, we haven’t been idle. Resilience is…
A Relationship for All Seasons
Taking a long-term view of business, success lies in the client relationships you build and maintain beyond the first sale. You can’t touch anyone right…