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destination marketing

Virtual Educationals in the New Normal

22 October 2020 0

Nobody knows when we’ll be able to return to in-person educationals and familiarisation trips that help travel professionals develop their expertise. Back when I worked as…

How to rebuild trade relationships

23 July 2020 0

It’s been said that there’s opportunity in crisis, and the travel industry has been presented with a silver lining. We can shape the way the…

Top 3 Restart Destination Marketing Tactics

2 June 2020 0

Future travellers need inspirational stories and beautiful pictures of your destination, so they can plan their first post-lockdown trip. They are hungry for something to…

Top 3 Survival Strategies

17 April 2020 0

This pandemic is the toughest crisis the travel industry has faced, but we are a tenacious and resilient bunch. We survived Iceland’s volcanic ash clouds,…

Love animals, will travel..

3 May 2019 0

Behind every niche animal interest is an opportunity to specialise and differentiate… a range of prospects wrapped up in a love for animals. It’s as…

Making room for the solo traveller

23 May 2018 0

Solo travel has joined the ranks of niche markets gone mainstream and travel brands should pay attention! The reason so many travellers from different demographics…