Virtual Educationals in the New Normal
Nobody knows when we’ll be able to return to in-person educationals and familiarisation trips that help travel professionals develop their expertise. Back when I worked as…
destination marketing
How to rebuild trade relationships
It’s been said that there’s opportunity in crisis, and the travel industry has been presented with a silver lining. We can shape the way the…
Top 3 Restart Destination Marketing Tactics
Future travellers need inspirational stories and beautiful pictures of your destination, so they can plan their first post-lockdown trip. They are hungry for something to…
Top 3 Survival Strategies
This pandemic is the toughest crisis the travel industry has faced, but we are a tenacious and resilient bunch. We survived Iceland’s volcanic ash clouds,…
Love animals, will travel..
Behind every niche animal interest is an opportunity to specialise and differentiate… a range of prospects wrapped up in a love for animals. It’s as…
Making room for the solo traveller
Solo travel has joined the ranks of niche markets gone mainstream and travel brands should pay attention! The reason so many travellers from different demographics…