Tell the story of your experience but make sure it’s sweet ‘n short. Consider these 3 points:

  1. Shorter reader attention span. People tend to read less; so avoid large blocks of text in your iBrochure with overly detailed descriptions of your product.
  2. More imagery, fewer words. Content strategy appeals more powerfully to travellers’ emotions; so use more descriptive pictures, virtual tours and videos.
  3. Display uniformly in itineraries. Operators prefer to use supplier content that’s concise yet visually stimulating and prefer it all to be in a similar format. Check this out for size.

Describe your product in around 100 words – follow these guidelines – keep it honest and accurate. You’ll retain attention better with more memorable content, and help trade partners make better presentations. Contact us on if you need a hand.

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