Tell the story of your experience but make sure it’s sweet ‘n short. Consider these 3 points:
- Shorter reader attention span. People tend to read less; so avoid large blocks of text in your iBrochure with overly detailed descriptions of your product.
- More imagery, fewer words. Content strategy appeals more powerfully to travellers’ emotions; so use more descriptive pictures, virtual tours and videos.
- Display uniformly in itineraries. Operators prefer to use supplier content that’s concise yet visually stimulating and prefer it all to be in a similar format. Check this out for size.
Describe your product in around 100 words – follow these guidelines – keep it honest and accurate. You’ll retain attention better with more memorable content, and help trade partners make better presentations. Contact us on firstname.lastname@example.org if you need a hand.