Tell the story of your experience but make sure it’s sweet ‚Äėn short. ūü§ĒConsider these 3 points:

  1. Shorter reader attention span. People tend to read less; so avoid large blocks of text in your iBrochure with overly detailed product descriptions.
  2. More imagery, fewer words. Content strategy appeals more powerfully to travellers’ emotions; so use more pictures, virtual tours and videos.
  3. Display uniformly in itineraries. Operators prefer using concise, visually stimulating supplier content in a similar format. Check this out for size.

Describe your product in around 200¬†words –¬†follow these guidelines¬†– keep it honest and accurate. You‚Äôll retain attention better with more memorable content, and help trade partners make better presentations. Contact us on if you need a hand.

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