You want to maintain the integrity of your product content and stay in control of how the world views and uses it. Eliminate the pain associated with content research and make yours super easy to find. Teach trade partners, staff members and agents how to access your content most conveniently. They must all know:

  • where to find your content – in Content Central or in your iBrochure(s)
  • you will update, translate and manage it yourself
  • updates/changes are instantly visible to them
  • they don’t need to nag you with constant content requests
  • it won’t take as long to access your content as big image files, Dropbox or flash disks do
  • to use this resource as their go-to home of your best digital content available
  • they’ve got access any time, from any where in the world

It may be hard for some to drop the old ways of doing things. All it takes is for you to teach your clients how much easier you’ve made content for them. Then watch the penny drop!🙇

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