Love animals, will travel…
Behind every niche animal interest is an opportunity to specialise and differentiate… a range of prospects wrapped up in a love for animals. It’s as…
Wetu Insights
We study, we muse, we celebrate and educate. This is where we share our thoughts on tourism and how we can all collaborate towards a healthier, prosperous trade.
Find your inner animal niche
Animal lovers are taking their diverse interests into the tourism space with strong, specialised motivations to spend on fulfilling, memorable travel experiences of and with…
What a digital brochure can do for your business
What if I told you the tool that promotes your products has the power to differentiate your brand, make it more competitive, provide excellent service…
What Machine Translations can do for your business
How much of your content is available in the traveller’s own language? The power of interactive, visually-rich itineraries to inspire travel has been proven –…
Food tourism: catering to the niche
Beautifully showcased, mouthwatering experiences in foreign destinations.. with just a twist of special interest and a taste for the unique, different and far from the…
Tucking into the foodie tourism niche
For lovers of exotic foods seeking the perfect plate of ceviche.. we understand why someone would travel to Lima just for that reason. Food is big…
Your most important relationship in travel is with content
Without content, there is no travel buyer journey… Your brand becomes a lonely thing of beauty, lost among a host of other great things to…
What languages does your content speak?
International travellers have spoken! And it turns out they speak all sorts of languages. The buzz among consumers of digital content is that they’re tired…
Resolution 2019: offer the best experiences in your destination
This is the year to be at the top of the travel food chain! Your product is one of a kind and you are the…