How Organised Content Benefits your Business
Collaborating with expertise and knowledge is an investment in team spirit, for the team, by the team. It serves two purposes: to reduce feelings of…
Wetu Insights
We study, we muse, we celebrate and educate. This is where we share our thoughts on tourism and how we can all collaborate towards a healthier, prosperous trade.
Finding Niches: Trains and Mobile Accommodation
A destination experienced in motion, across different locations, invites a rich, immersive journey that taps into a bygone era of travel – a new niche…
The return of rail travel: a luxury niche
There’s something about trains that captures the imagination, recalling travellers of old – true pioneers breaking new ground with elegant explorations by rail. The epic…
The nature of effective content in the cloud
The shortest distance between your product content and new clients is through the cloud. Whether they access it on your brand’s website, social media platforms,…
The true value of a travel professional
Calling all travel professionals: bring forth your knowledge, expertise and connections! Anyone can research global destinations and the multitude of supplier products on offer, but entrusting…
Paper vs cloud: the fight for content distribution
Distributing your product content gives your brand room to express itself. Is it reliable, generous and tech savvy, or stuck gathering dust in a paper…
How itinerary building tools deal with the challenge of content
Content fuels the business of travel. Inspiring client itineraries are built on a foundation of great content. On its own, content isn’t a challenge –…
Gaining traction with digital storytelling
Can’t you just see yourself there, face bathed in the waning warmth of an eventful day? Vivid imagery tells stories that infiltrate the heart and…
The Evolution of Content: old school vs digital trends
So much has changed in the way content is consumed and the way it sells travel. Some changes are tiny but significantly impact how travellers…