Wetu Insights

We study, we muse, we celebrate and educate. This is where we share our thoughts on tourism and how we can all collaborate towards a healthier, prosperous trade.

Align your business with what travellers want

17 October 2016 0

We’re all doing a happy dance knowing the steady growth in global tourism over the past 5 years is expected to continue. The challenge lies in…

Your Objectives & Traveller Demands: a match made for travel

5 October 2016 0

I once had an entire month of vacation time to take. A glorious but uncommon luxury for me, so I wasted a whole lot of…

Produce, Present & Promote Content that rocks

24 August 2016 0

The evolution of the modern traveller dictates regular reinvestment in the way travel products are produced, presented and promoted. Sure, it sounds like a lot…

In pursuit of Tourism Marketing success

24 August 2016 0

Ours is an industry of contradiction… Travel is the most wonderful thing to market but it’s equally challenging. Just about everyone in the world loves…

Love thy guest (not thy product)

25 July 2016 0

It may be quite tempting to promote a travel product and leave it up to the travelling public to decide if your offering mostly matches…

Are you compatible with your client?

22 July 2016 0

Whoever I am, wherever I come from and whatever my personality, I’m not interested in being viewed and treated like everyone else and no one…

Travel buyer’s companion

28 June 2016 0

Where? What? How much? 3 Simple questions the traveller needs to have answered when embarking on the travel buyer journey. The reality is not quite as…

Journey of a Travel Buyer

14 June 2016 0

Twenty years from now you’ll be more disappointed by the things you didn’t do than the things you did. Mark Twain The desire to travel…

When the Mobile demands attention, do you say yay or nay?

20 May 2016 0

Just before the turn of the millennium, I started travelling, having the time of my life. My memories of that time are recorded in part…