Produce, Present & Promote Content that rocks
The evolution of the modern traveller dictates regular reinvestment in the way travel products are produced, presented and promoted. Sure, it sounds like a lot…
Wetu Insights
We study, we muse, we celebrate and educate. This is where we share our thoughts on tourism and how we can all collaborate towards a healthier, prosperous trade.
In pursuit of Tourism Marketing success
Ours is an industry of contradiction… Travel is the most wonderful thing to market but it’s equally challenging. Just about everyone in the world loves…
Love thy guest (not thy product)
It may be quite tempting to promote a travel product and leave it up to the travelling public to decide if your offering mostly matches…
Are you compatible with your client?
Whoever I am, wherever I come from and whatever my personality, I’m not interested in being viewed and treated like everyone else and no one…
Travel buyer’s companion
Where? What? How much? 3 Simple questions the traveller needs to have answered when embarking on the travel buyer journey. The reality is not quite as…
Journey of a Travel Buyer
Twenty years from now you’ll be more disappointed by the things you didn’t do than the things you did. Mark Twain The desire to travel…
When the Mobile demands attention, do you say yay or nay?
Just before the turn of the millennium, I started travelling, having the time of my life. My memories of that time are recorded in part…
The Traveller goes Mobile
Back in the day, a traveller was a pioneer, an explorer, braving the uncharted unknowns, recording experiences in a travel journal to be shared months…
Accommodating Technology
I suppose there are isolated parts of the world where you can exist independently of technology. With a sharp machete, you can hack through the…