Paper VS Cloud: the fight for content distribution
Distributing your product content gives your brand room to express itself. Is it reliable, generous and tech savvy, or stuck gathering dust in a paper…
Wetu Insights
We study, we muse, we celebrate and educate. This is where we share our thoughts on tourism and how we can all collaborate towards a healthier, prosperous trade.
How itinerary building tools deal with the challenge of content
Content fuels the business of travel. Inspiring client itineraries are built on a foundation of great content. On its own, content isn’t a challenge –…
Gaining traction with digital storytelling
Can’t you just see yourself there, face bathed in the waning warmth of an eventful day? Vivid imagery tells stories that infiltrate the heart and…
The Evolution of Content: old school vs digital trends
So much has changed in the way content is consumed and the way it sells travel. Some changes are tiny but significantly impact how travellers…
Love animals, will travel..
Behind every niche animal interest is an opportunity to specialise and differentiate… a range of prospects wrapped up in a love for animals. It’s as…
Find your inner animal niche
Animal lovers are taking their diverse interests into the tourism space with strong, specialised motivations to spend on fulfilling, memorable travel experiences of and with…
What a digital brochure can do for your business
What if I told you the tool that promotes your products has the power to differentiate your brand, make it more competitive, provide excellent service…
What Machine Translations can do for your business
How much of your content is available in the traveller’s own language? Think about it: the power of interactive, visually-rich itineraries to inspire travel has…
Food tourism: catering to the niche
Beautifully showcased, mouthwatering experiences in foreign destinations.. with just a twist of special interest and a taste for the unique, different and far from the…