Wetu Insights

We study, we muse, we celebrate and educate. This is where we share our thoughts on tourism and how we can all collaborate towards a healthier, prosperous trade.

Business benefits of organised content & travel info

1 October 2019 0

Collaborating on expertise and knowledge is an investment in professional well-being for the team, by the team. It serves two purposes: to reduce feelings of…

Niches on the move: trains and mobile accommodation

2 September 2019 0

A destination experienced in motion in different locations, produce a rich, immersive journey. Offer me a luxury train, mobile safari or organised RV adventure I…

The return of rail travel: a luxury niche

1 September 2019 0

There’s something special about a rail journey that captures the imagination ..the stuff of indulgent novels and wistful gazing. It recalls travellers of old, true…

The nature of effective content in the cloud

2 August 2019 0

The shortest distance between your product content and new clients is through the cloud. Whether they access it on your brand’s website, social media platforms,…

The true value of a travel professional

1 August 2019 0

Calling all travel professionals: bring forth your knowledge, expertise and connections!¬†Anyone can research global destinations and the multitude of supplier products on offer, but entrusting…

Paper VS Cloud: the fight for content distribution

2 July 2019 0

Distributing your product content gives your brand room to express itself. Is it reliable, generous and tech savvy, or stuck gathering dust in a paper…

How itinerary building tools deal with the challenge of content

1 July 2019 0

Content fuels the business of travel. Inspiring client itineraries are built on a foundation of great content. On its own, content isn’t a challenge –…

Gaining traction with digital storytelling

2 June 2019 0

Can’t you just see yourself there, face bathed in the waning warmth of an eventful day? Vivid imagery tells stories that infiltrate the heart and…

The Evolution of Content: old school vs digital trends

1 June 2019 0

So much has changed in the way content is consumed and the way it sells travel. Some changes are tiny but significantly impact how travellers…