Wetu Insights

We study, we muse, we celebrate and educate. This is where we share our thoughts on tourism and how we can all collaborate towards a healthier, prosperous trade.

Counting down the year’s top 5 wins for the traveller

1 December 2019 0

At the end of a bustling year in travel, towards a new travel culture with content and service – ’tis the season to be jolly!🎄We…

More exposure & better prospects for your content

2 November 2019 0

Now you’ve got the foundation for digital storytelling in place, how about some strategies to take your brand further? Exposing your product content optimally is…

The finer details of a personalised experience

1 November 2019 0

Providing memorable, meaningful experiences keeps travellers coming back to you for more.. Time and information are key. Clients expect time consulting with you as integral…

3 iBrochure features to help grow your business

2 October 2019 0

It has nothing to do with paper and everything to do with digital exposure and access. As it brings your brand more traffic and brings…

Business benefits of organised content & travel info

1 October 2019 0

Collaborating on expertise and knowledge is an investment in professional well-being for the team, by the team. It serves two purposes: to reduce feelings of…

Niches on the move: trains and mobile accommodation

2 September 2019 0

A destination experienced in motion in different locations, produce a rich, immersive journey. Offer me a luxury train, mobile safari or organised RV adventure I…

The return of rail travel: a luxury niche

1 September 2019 0

There’s something special about a rail journey that captures the imagination ..the stuff of indulgent novels and wistful gazing. It recalls travellers of old, true…

The nature of effective content in the cloud

2 August 2019 0

The shortest distance between your product content and new clients is through the cloud. Whether they access it on your brand’s website, social media platforms,…

The true value of a travel professional

1 August 2019 0

Calling all travel professionals: bring forth your knowledge, expertise and connections! Anyone can research global destinations and the multitude of supplier products on offer, but entrusting…