Wetu Insights

We study, we muse, we celebrate and educate. This is where we share our thoughts on tourism and how we can all collaborate towards a healthier, prosperous trade.

Board the tech train or bust!

24 January 2018 0

Technology is a train that can take your brand places it’s never been before. Fear, complacency and ignorance keep you on the same path you’ve…

Technology takes centre stage in Travel

10 January 2018 0

The present and future of the modern travel trade points to the demise of the technophobe. It’s time to make a decision: embrace the changes…

Add some Pop Culture flavour to your brand

21 December 2017 0

Popular culture is a hugely influential distraction to the consumer psyche, bringing great influence to bear on how we focus our attention on a daily…

Travel & the Popular Culture effect

7 December 2017 0

Pop culture is a driving force behind location vacation; and destinations can benefit from closer focus on international entertainment trends. From books hitting the bestseller…

Give your guest a taste of Local Living

20 November 2017 0

Modern traveller seeks transformational experiences during travel.. and local living is a rapidly growing source of inspiration. What have you got to offer the traveller…

Living la vida local

6 November 2017 0

Living in a place among people born and bred there, remains the best way to travel. For a long time, this was a view shared…

Supplying tourism trends in your destination

24 October 2017 0

The portal to a destination has become the gateway to an experience. That’s what tourism trends have brought to your doorstep. Travellers look at destinations…

Destination Anywhere

10 October 2017 1

Travellers are far more motivated by what they want to do than where they do it. That’s what the major trends making travel happen this year…

Creating opportunities for Adventure Travellers

19 September 2017 0

Brace yourself for a healthy adrenaline injection into your travel products. Adventure is a subjective concept but I expect consensus would have us define it as…