The guest checks in with tech
In the world of the modern traveller, communication is the anchor of their consumer experiences. This anchor is secured by the weight of efficient, game-changing,…
Wetu Insights
We study, we muse, we celebrate and educate. This is where we share our thoughts on tourism and how we can all collaborate towards a healthier, prosperous trade.
Technology hooks up with the travel cart
The traveller is the horse that pulls the cart of the tourism industry.. and from where I’m sitting (on the corral fence), the reigns controlling and…
Align your business with what travellers want
We’re all doing a happy dance knowing the steady growth in global tourism over the past 5 years is expected to continue. The challenge lies in…
Your Objectives & Traveller Demands: a match made for travel
I once had an entire month of vacation time to take. A glorious but uncommon luxury for me, so I wasted a whole lot of…
Produce, Present & Promote Content that rocks
The evolution of the modern traveller dictates regular reinvestment in the way travel products are produced, presented and promoted. Sure, it sounds like a lot…
In pursuit of Tourism Marketing success
Ours is an industry of contradiction… Travel is the most wonderful thing to market but it’s equally challenging. Just about everyone in the world loves…
Love thy guest (not thy product)
It may be quite tempting to promote a travel product and leave it up to the travelling public to decide if your offering mostly matches…
Are you compatible with your client?
Whoever I am, wherever I come from and whatever my personality, I’m not interested in being viewed and treated like everyone else and no one…
Travel buyer’s companion
Where? What? How much? 3 Simple questions the traveller needs to have answered when embarking on the travel buyer journey. The reality is not quite as…