Wetu Insights

We study, we muse, we celebrate and educate. This is where we share our thoughts on tourism and how we can all collaborate towards a healthier, prosperous trade.

Paper VS Cloud: the fight for content distribution

2 July 2019 0

Distributing your product content gives your brand room to express itself. Is it reliable, generous and tech savvy, or stuck gathering dust in a paper…

How itinerary building tools deal with the challenge of content

1 July 2019 0

Content fuels the business of travel. Inspiring client itineraries are built on a foundation of great content. On its own, content isn’t a challenge –…

Gaining traction with digital storytelling

2 June 2019 0

Can’t you just see yourself there, face bathed in the waning warmth of an eventful day? Vivid imagery tells stories that infiltrate the heart and…

The Evolution of Content: old school vs digital trends

1 June 2019 0

So much has changed in the way content is consumed and the way it sells travel. Some changes are tiny but significantly impact how travellers…

Love animals, will travel..

3 May 2019 0

Behind every niche animal interest is an opportunity to specialise and differentiate… a range of prospects wrapped up in a love for animals. It’s as…

Find your inner animal niche

2 May 2019 0

Animal lovers are taking their diverse interests into the tourism space with strong, specialised motivations to spend on fulfilling, memorable travel experiences of and with…

What a digital brochure can do for your business

2 April 2019 0

What if I told you the tool that promotes your products has the power to differentiate your brand, make it more competitive, provide excellent service…

What Machine Translations can do for your business

1 April 2019 0

How much of your content is available in the traveller’s own language? Think about it: the power of interactive, visually-rich itineraries to inspire travel has…

Food tourism: catering to the niche

4 March 2019 0

Beautifully showcased, mouthwatering experiences in foreign destinations.. with just a twist of special interest and a taste for the unique, different and far from the…