Business benefits of organised content & travel info
Collaborating on expertise and knowledge is an investment in professional well-being for the team, by the team. It serves two purposes: to reduce feelings of…
Wetu Insights
We study, we muse, we celebrate and educate. This is where we share our thoughts on tourism and how we can all collaborate towards a healthier, prosperous trade.
Niches on the move: trains and mobile accommodation
A destination experienced in motion in different locations, produce a rich, immersive journey. Offer me a luxury train, mobile safari or organised RV adventure I…
The return of rail travel: a luxury niche
There’s something special about a rail journey that captures the imagination ..the stuff of indulgent novels and wistful gazing. It recalls travellers of old, true…
The nature of effective content in the cloud
The shortest distance between your product content and new clients is through the cloud. Whether they access it on your brand’s website, social media platforms,…
The true value of a travel professional
Calling all travel professionals: bring forth your knowledge, expertise and connections! Anyone can research global destinations and the multitude of supplier products on offer, but entrusting…
Paper VS Cloud: the fight for content distribution
Distributing your product content gives your brand room to express itself. Is it reliable, generous and tech savvy, or stuck gathering dust in a paper…
How itinerary building tools deal with the challenge of content
Content fuels the business of travel. Inspiring client itineraries are built on a foundation of great content. On its own, content isn’t a challenge –…
Gaining traction with digital storytelling
Can’t you just see yourself there, face bathed in the waning warmth of an eventful day? Vivid imagery tells stories that infiltrate the heart and…
The Evolution of Content: old school vs digital trends
So much has changed in the way content is consumed and the way it sells travel. Some changes are tiny but significantly impact how travellers…