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Wetu Insights

We study, we muse, we celebrate and educate. This is where we share our thoughts on tourism and how we can all collaborate towards a healthier, prosperous trade.

Shifting towards Sustainable Tourism

4 July 2017 2

Years ago when I visited Stonehenge in England, going right up to it, I wasn’t all that impressed to be honest. Then I read up about…

Getting friendly with Facebook

20 June 2017 0

Like it or leave it, Facebook is here to stay. In fact it’s going places, deeper into the tourism digital space and onto so many…

The Facebook of Things

6 June 2017 0

Let’s face it.. what started out as a space dedicated to curiosity, quickly became a forum for vainglorious self-advertising. Facebook speaks to our primal need…

What Millennials want from you

16 May 2017 0

It’s a bit like trying to catch an eel, I’d imagine.. that’s what the Millennial traveller represents to suppliers of tourism with its apparently fickle…

The matter with Millennials

2 May 2017 0

The exciting, but scary thing about Millennials is that they’re becoming increasingly prominent fixtures in global tourism, yet notoriously hard to pin down and pigeonhole….

Invite the traveller to your table

26 April 2017 0

The smells and sight of food, deliciously presented, the dining experience invites you to sample culinary treasures that are like a cultural excursion taken right…

Dishing up travel for food lovers

12 April 2017 0

Food tourism is the experience of culture on a plate. The one thing that no person can (nor wants to) live without it has broken…

Supplying strategic content

22 March 2017 0

As a storyteller, this is my idea of a fun day at work.. telling travel stories, custom designed for specific audiences. We’ve learnt that travellers…

The story of strategic travel content

8 March 2017 0

The capacity to inspire action.. Good travel content strategy teases travellers, piques their curiosity, speaks to them in figurative and literal languages that resonate personally and…