The story of strategic travel content
The capacity to inspire action.. Good travel content strategy teases travellers, piques their curiosity, speaks to them in figurative and literal languages that resonate personally and…
Wetu Insights
We study, we muse, we celebrate and educate. This is where we share our thoughts on tourism and how we can all collaborate towards a healthier, prosperous trade.
Supplying the emerging travel markets
Have you got what it takes to attract the emerging travel market of 2017 to sample your travel products and experiences? We’ve just got our…
New travellers emerge on the scene
Travellers are maturing into socially and spiritually conscious, geo-politically aware beings who desire a different way of travelling from tourists of years gone by. They…
Supplying travel in 2017
This year’s hot destinations are about more than location location location… Everywhere has its own beauty and interest, but the experiential travel trend has sunk…
Around the world in 2017
Our crystal ball promises a bumper year for tourism in 2017. We’ve put our ear to the ground and identified a few trends pointing out the…
Resolutions of a travel supplier
It’s become a bit of a dog fight on the travel supplier side of life. Travellers have their pick of accommodation types, day tours, excursions…
Lessons from a year in travel
No wonder tourism is one of the fastest growing employers in the world. It’s an industry currently comprising a compelling mixture of geography, yes, creativity,…
The guest checks in with tech
In the world of the modern traveller, communication is the anchor of their consumer experiences. This anchor is secured by the weight of efficient, game-changing,…
Technology hooks up with the travel cart
The traveller is the horse that pulls the cart of the tourism industry.. and from where I’m sitting (on the corral fence), the reigns controlling and…