The Wetu way with Ellerman House
Wetu – a platform that allows you to easily get your best marketing and sales collateral directly to those who need it to promote and…
Wetu Insights
We study, we muse, we celebrate and educate. This is where we share our thoughts on tourism and how we can all collaborate towards a healthier, prosperous trade.
Finding the balance between human and digital
A genuine human connection has greater impact on spend and loyalty than operational efficiency delivered by automation, but today’s consumer wants it all. How can…
Get your marketing engine going and always on
Having lost institutional knowledge and marketing manpower, do you feel like you’re always playing catch-up in the midst of the new surge in travel demand?…
Driving the trade forward, one collaboration at a time
We’ve learned that we need each other to survive – as it turns out, even more so to thrive. The travel industry continues to suffer…
Using tech to leverage your marketing and sales skills
Selling your product depends on your ability to create and sustain motivation for travellers to look, book and experience. Your passion for travel lights that…
The big deal about travel content and why curation matters
There comes a point when a switch flips in someone’s mind that takes them from daydreaming about travel to acting decisively to make it happen….
Collaborate to thrive
During the pandemic, members of the travel industry made a conscious decision to put minds and hearts together to find ways to stay afloat and…
Will rising costs crash our revenge travel party?
The pent-up travel demand is real… but so is the rising cost of living. Indications are that ‘revenge travel’ is surging – this is because…
Lessons about travel intent from Q1 2022
Travel intent demonstrated during the first quarter of the year informs how the industry can prepare to meet new demand in the seasons that follow….