Around the world in 2017
Our crystal ball promises a bumper year for tourism in 2017. We’ve put our ear to the ground and identified a few trends pointing out the…
Wetu Insights
We study, we muse, we celebrate and educate. This is where we share our thoughts on tourism and how we can all collaborate towards a healthier, prosperous trade.
Resolutions of a travel supplier
It’s become a bit of a dog fight on the travel supplier side of life. Travellers have their pick of accommodation types, day tours, excursions…
Lessons from a year in travel
No wonder tourism is one of the fastest growing employers in the world. It’s an industry currently comprising a compelling mixture of geography, yes, creativity,…
The guest checks in with tech
In the world of the modern traveller, communication is the anchor of their consumer experiences. This anchor is secured by the weight of efficient, game-changing,…
Technology hooks up with the travel cart
The traveller is the horse that pulls the cart of the tourism industry.. and from where I’m sitting (on the corral fence), the reigns controlling and…
Align your business with what travellers want
We’re all doing a happy dance knowing the steady growth in global tourism over the past 5 years is expected to continue. The challenge lies in…
Your Objectives & Traveller Demands: a match made for travel
I once had an entire month of vacation time to take. A glorious but uncommon luxury for me, so I wasted a whole lot of…
Produce, Present & Promote Content that rocks
The evolution of the modern traveller dictates regular reinvestment in the way travel products are produced, presented and promoted. Sure, it sounds like a lot…
In pursuit of Tourism Marketing success
Ours is an industry of contradiction… Travel is the most wonderful thing to market but it’s equally challenging. Just about everyone in the world loves…