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Wetu Insights

We study, we muse, we celebrate and educate. This is where we share our thoughts on tourism and how we can all collaborate towards a healthier, prosperous trade.

Top 3 Restart Marketing Tactics for Agents & Operators

18 June 2020 0

Little green shoots of recovery are coming up around the globe as infection rates drop in key destinations. Lockdowns are easing across the European Union,…

Top 3 Recovery Marketing Tactics

4 June 2020 0

Little green shoots of recovery are coming up around the globe as infection rates drop in key destinations. Lockdowns are easing across the European Union…

Top 3 Restart Destination Marketing Tactics

2 June 2020 0

Future travellers need inspirational stories and beautiful pictures of your destination, so they can plan their first post-lockdown trip. They are hungry for something to…

Top 3 Survival Strategies

17 April 2020 0

This pandemic is the toughest crisis the travel industry has faced, but we are a tenacious and resilient bunch. We survived Iceland’s volcanic ash clouds,…

In the Eye of the Storm

6 April 2020 2

Most of us work in travel because we love this industry.  Whether we are in hospitality, tourism or transportation, we share a passion for destinations…

Bring Tech into your Reality Check

2 March 2020 0

As our industry faces the reality of the challenges and threats 2020 has brought, let us factor technology into our planning and let it help…

Technology and the Better Travel Trend

1 March 2020 0

With trends pointing to a need and preference for better travel experiences, technology will impact this new reality in a very direct way. As we…

Tourism Trends to Sustain your Business

4 February 2020 0

What keeps the business of tourism thriving? Tapping into new trends and meeting changing demands, that’s what. Sustainability in tourism goes beyond green travel. It’s…

To be Relevant, Go Bespoke this year

3 February 2020 0

Travellers will seek out transformative, bespoke experiences with a beneficent social and environmental impact. Considering what motivates, interests and drives the traveller’s conscience, this year’s…