The matter with Millennials
The exciting, but scary thing about Millennials is that they’re becoming increasingly prominent fixtures in global tourism, yet notoriously hard to pin down and pigeonhole….
Wetu Insights
We study, we muse, we celebrate and educate. This is where we share our thoughts on tourism and how we can all collaborate towards a healthier, prosperous trade.
Invite the traveller to your table
The smells and sight of food, deliciously presented, the dining experience invites you to sample culinary treasures that are like a cultural excursion taken right…
Dishing up travel for food lovers
Food tourism is the experience of culture on a plate. The one thing that no person can (nor wants to) live without it has broken…
Supplying strategic content
As a storyteller, this is my idea of a fun day at work.. telling travel stories, custom designed for specific audiences. We’ve learnt that travellers…
The story of strategic travel content
The capacity to inspire action.. Good travel content strategy teases travellers, piques their curiosity, speaks to them in figurative and literal languages that resonate personally and…
Supplying the emerging travel markets
Have you got what it takes to attract the emerging travel market of 2017 to sample your travel products and experiences? We’ve just got our…
New travellers emerge on the scene
Travellers are maturing into socially and spiritually conscious, geo-politically aware beings who desire a different way of travelling from tourists of years gone by. They…
Supplying travel in 2017
This year’s hot destinations are about more than location location location… Everywhere has its own beauty and interest, but the experiential travel trend has sunk…
Around the world in 2017
Our crystal ball promises a bumper year for tourism in 2017. We’ve put our ear to the ground and identified a few trends pointing out the…