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Wetu Insights

We study, we muse, we celebrate and educate. This is where we share our thoughts on tourism and how we can all collaborate towards a healthier, prosperous trade.

The story of strategic travel content

8 March 2017 0

The capacity to inspire action.. Good travel content strategy teases travellers, piques their curiosity, speaks to them in figurative and literal languages that resonate personally and…

Supplying the emerging travel markets

22 February 2017 0

Have you got what it takes to attract the emerging travel market of 2017 to sample your travel products and experiences? We’ve just got our…

New travellers emerge on the scene

6 February 2017 0

Travellers are maturing into socially and spiritually conscious, geo-politically aware beings who desire a different way of travelling from tourists of years gone by. They…

Supplying travel in 2017

25 January 2017 0

This year’s hot destinations are about more than location location location… Everywhere has its own beauty and interest, but the experiential travel trend has sunk…

Around the world in 2017

18 January 2017 0

Our crystal ball promises a bumper year for tourism in 2017. We’ve put our ear to the ground and identified a few trends pointing out the…

Resolutions of a travel supplier

22 December 2016 0

It’s become a bit of a dog fight on the travel supplier side of life. Travellers have their pick of accommodation types, day tours, excursions…

Lessons from a year in travel

14 December 2016 0

No wonder tourism is one of the fastest growing employers in the world. It’s an industry currently comprising a compelling mixture of geography, yes, creativity,…

The guest checks in with tech

20 November 2016 0

In the world of the modern traveller, communication is the anchor of their consumer experiences. This anchor is secured by the weight of efficient, game-changing,…

Technology hooks up with the travel cart

10 November 2016 0

The traveller is the horse that pulls the cart of the tourism industry.. and from where I’m sitting (on the corral fence), the reigns controlling and…