Words matter to your content – it should complement your iBrochure rating and the imagery used to tell your story. Invest in a copywriter to get your descriptions accurate and grammatically correct. The idea is to hook your reader and appeal to the senses. Don’t waffle, repeat or go into too much detail. The more items you mention, the shorter the descriptions should be, but don’t forget your Contact Details. You’ve got few words to say it all – if it doesn’t sell your product, then don’t say it! Bullet points make lists easier to read, like these guidelines:
- 100 words max. for 3rd party descriptions
- 150 words approx. for general iBrochure descriptions
- 70 words approx. each for room types and villa/unit types
- 70 words approx. for activities
- 50 words approx. for specials
- 70 words approx. for restaurant/spa
Label images concisely – omit the history lessons on all your art on display That helps keep things simple for your iBrochure translations too. Finally, keep all this juicy content fresh and up-to-date. Contact firstname.lastname@example.org for help.