Complement the imagery used to tell your story and boost your iBrochure rating with concise wording that hooks your reader and appeals to the senses.🎣 For accurate and grammatically correct descriptions, invest in a copywriter or proofreader. The more items you mention, the shorter, more powerful the descriptions should be. You’ve got few words to say it all – if it doesn’t sell your product, then don’t say it! Bullet points make lists easier to read, like these guidelines:

  • 100 words max. for 3rd party descriptions
  • 150 words approx. for general iBrochure descriptions
  • 70 words approx. each for room types and villa/unit types
  • 70 words approx. for activities
  • 50 words approx. for specials
  • 70 words approx. for restaurant/spa

Keep your label images short too – that simplifies things for your iBrochure translations too. Contact support@wetu.com for help keeping your content juicy, fresh and up-to-date.🍉

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