It has nothing to do with paper and everything to do with digital exposure and access. As it brings your brand more traffic and brings home the bacon, keeping labour costs down and saving time help the business sustain its gains. It may seem too good to be true that 1 tool can achieve these objectives, but we don’t joke about such things. The iBrochure isn’t just a pretty face – it strategises with content and comes standard with 3 features that help your business grow.
Where content becomes your resource-saving unicorn🦄
Traditionally the trade has wasted too much time, money and effort sourcing or making content available. An iBrochure eliminates all that waste because it just needs someone, perhaps 2 souls, to manage its content and the rest is simple economics. Product content in the form of pictures, videos, virtual tours, descriptions and translations, specials, company documents or fact sheets, are loaded once and updated whenever a change is needed – conveniently done in 1 place.
The marketing officer or product manager knows exactly where to go to tweak content in support of sales or marketing campaigns.
No digging and scratching around for hours; no compromising on quality either. There are dimensions and guidelines to adhere to, ensuring uniformity in the way content displays in the iBrochure.
Content translations done once at a single cost, stored in that singular, safe spot, is readily available to all staff to use in a sale. Assign someone the task of loading up Specials in what we call the Specials Portal, and those pull through automatically onto the iBrochure. Depending on whom you choose to make these specials visible to, access is quick and painless, with zero risk of tripping over any expired specials. Instead, your team saves tons of time, effort and money getting content ready for distribution, sales and marketing purposes.
Take the sting out of content requests
It’s nice to be wanted, but content requests can become hugely time-demanding on your staff, especially if the required content isn’t organised for easy access, in an easily shareable format. The iBrochure helps you deal in 2 ways: find the content you need quickly and simply share the hyperlink to that specific piece of content – perhaps the link to your iBrochure Activities page or videos; or pre-empt requests by ensuring trade partners have your iBrochure link as their first point of reference – they can identify and access what they need without bugging you for it!
It keeps business flowing smoothly and beats that wasteful paper trail.
Automatic updates, accessible in 1 place, save everyone the time and tedium of making or taking those requests on individual bases. Right? As long as you keep churning fresh, up-to-date content, they’re always guaranteed your latest info at their fingertips.
Speaking of changes reflecting instantly everywhere it’s accessed, one major saving is that an iBrochure doubles as a mini-website minus the expense of using website designers you haven’t budgeted for.
Its user-friendly layout and features meet your basic requirements plus the ability to add new or remove irrelevant content easily.
Refreshing iBrochure content is absurdly easy: just delete the old, upload the new, save, and Bob’s your uncle, not an expensive tech geek you keep around to manage your website.
Anyone who wants imagery of yours to download, videos to share, details on your on-site dining options, can simply visit this site at any time of day, across time zones, anywhere in the world, and forever banish the pesky content request. As for the trade wanting your content for their sales, the freedom to choose what they want from your iBrochure makes it easier for them to promote and re-sell your products without having to wait for it.
When your branding becomes your calling card
You want your brand to be noticed and recognised, trusted and remembered. It instills confidence and loyalty among your clients; so why relinquish control over the way your products are being featured in the online space?
Brand identity starts with content; as the calling card for your business, ensure your logo is consistently associated with your content.
An iBrochure will carry your logo to cement your branding wherever it is featured, as a mini-website, on a Digital Catalogue, or on social media. When your sales and marketing collateral always bears your mark, it conveys the brand message unmistakably and consistently across the globe. When you control this public perception of your brand, you ensure that clients know exactly whom they’re dealing with regardless of where or how they arrive at your content.
A brand identity is the most effective way any organization can gain a competitive edge in an increasingly crowded marketplace.
Branding as a business tool empowers your re-sellers to incorporate your products into their own sales collateral. iBrochures can be co-branded and re-branded, which in turn enables you to access new markets and create ongoing business through your partnerships.
You want travel agents, tourism information centres, OTA’s, DMC’s and tour operators to promote your products (and sell them). Siteminder advises combining with other businesses to reduce marketing costs all-round, while boosting your brand coverage.
Keep them well supplied with fresh, relevant content, combined with the option to adjust the branding, and you can save the day with this 1 innovative tool: eliminate misrepresentation of your products with fugly content conjured from some dark, dusty image library; AND make it easier for trade partners to use your products in their digital itineraries, catalogues and inspiration boards.
Info saves time (and time is money). So include detail like disabled access, interleading rooms, star grading, minimum age, themes and special interests, dietary requirements, etc. to help trade partners ‘profile’ your product and match it with the right client quickly. An iBrochure can also indicate your GDS codes including Amadeus, Sabre, Travelport, Galileo, Worldspan and Pegasus. If it’s a toss-up between your brand and another similar product supplier in your destination, and you’ve got fabulous content that sells plus branding options, that could very well be the way to pip the competition.
When direct selling opens up your one-stop-shop
As a standalone tourism product, it might be enough to rely on your good reputation, but when you combine your product with other service providers, events or promote seasonal specials, that boosts your revenue prospects. Travellers planning to attend an event will also look for in-destination accommodation, additional activities or restaurants.
Offer them a 1-stop-shop and make it easier for them to get all they need. That’s one clever step away from the competition towards your business.
Now you can generate maximum revenue, pay fewer commissions to intermediaries, and position yourself favourably for more direct-to-traveller offers, last-minute bookers and specials hunters.
With all your product info comprehensively packaged in a single point of access, consumers have the luxury of knowing they needn’t research any further.
Whether they’re looking for inspiration on social media or checking out branded inspiration boards, your products needn’t be reduced to the likes of prize truffles that need special snouts to sniff them out of hiding. The holy grail for direct traffic to your own site and content resides within the iBrochure.
An iBrochure can sport an Enquire or Book Now button depending on where you want those direct enquiries to go. Visitors fill in an enquiry form and it goes straight to you; they click the Book Now button and it can direct them to a booking system with live availability if you choose to integrate with the likes of ResRequest and Nightsbridge. It can host all your direct contact details, including front desk phone number and physical address, website and email addresses, even Skype, for reservations or your marketing department. Add your content manager’s details to give happy clients the opportunity to share their UGC directly, and lend a bit of credence to your image gallery.
For properties, the Facebook app takes the consumer’s power of choice a degree further with a Book Now button on individual rooms or units. So they can find what they were looking for and book it immediately.
That’s less friction, more instant gratification and better service.
According to BizCommunity, 91% of major brands surveyed in a 2016 study pointed to Facebook as an important marketing platform – imagine the figure today! You have a social media strategy (right?) – now you can have an iBrochure on Facebook with your branding and prominent calls to action, using 1 resourceful tool.
Ensuring visual consistency in your branding is vital to your business. It associates your brand with a certain kind of purchasing experience that can breed loyalty among users, be they travellers or trade. When your content invites direct communication with travellers on a global scale, 24/7, it also means you rely less on OTA’s and generate more revenue for yourself. An iBrochure in your toolkit significantly cuts time spent at that drawing board and gifts you more time to run your business.